iBooks Top Sales & Marketing Ebooks

The best selling sales and marketing ebooks at Apple's iBookstore. The chart of the most popular sales and marketing business iBook best sellers updated daily.

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Busines & Finance Ebook Best Sellers

Top Sales and Marketing Ebook Best Sellers

1

This Is Marketing - Seth Godin Cover Art

This Is Marketing

This Is Marketing You Can't Be Seen Until You Learn to See by Seth Godin

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising.  Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip . Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.  This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.  No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work.   * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

2

This Is Strategy - Seth Godin Cover Art

This Is Strategy

This Is Strategy Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life) by Seth Godin

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing , comes an essential guide to thinking strategically in a complex, ever-changing world. "With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change. “Creating tomorrow by repeating yesterday is not a useful way forward.” “Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.” “It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.” This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face. You’ll discover how to: • Identify your "smallest viable audience" and make remarkable work they can't ignore • Understand and influence the systems shaping our world • Prioritize long-term thinking over instant gratification • Make smart, purposeful choices that shape a better tomorrow Who this book is for: • Leaders who want to think more deeply about their impact • Entrepreneurs tired of conventional business advice • Change-makers seeking lasting transformation in their career and community • Anyone feeling stuck in outdated systems and looking for a fresh perspective Strategy turns our effort into impact. Your journey to better thinking starts here.

3

$100M Offers - Alex Hormozi Cover Art

$100M Offers

$100M Offers How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.

4

$100M Money Models - Alex Hormozi Cover Art

$100M Money Models

$100M Money Models How To Make Money by Alex Hormozi

*Guinness World Record: Fastest Selling Non-Fiction Book in History* ** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! ** This book will show you the art of getting more customers to spend more money faster. If you have a business, this book will help you make more from it. If you don’t have a business, this will help you start one. If you have parents, this book will help you retire them. If you have rivals, this book will help you beat them. If you have monetary goals, this book will help you achieve them. I’m not a happiness guru, a fitness guru, an investing guru, or anything else. But, I can show you how to accelerate cash flow in a business - in other words - get more customers to spend more money in less time (over & over again). I know because it’s all I’ve done in my adult career. I crossed $100M net worth by age 31. Today: I buy and scale companies at my family office Acquisition.com. My side hustle: I make content showing how we do it. My joke life goal is to be the most jacked billionaire. My real-life goal is to die with nothing left to give. A little more about the book if you want that… A Money Model is a deliberate sequence of offers. It’s what you offer, when you offer, and how you offer it to make as much money as you can as fast as you can. Ideally, to make enough money from one customer to get and service at least two more customers in less than thirty days. And it rarely looks clean, but I break $100M Money Models into three stages: Stage I: Get Cash - Attraction Offers get more customers for less Stage II: Get More Cash - Upsell & Downsell Offers make more money from them faster Stage III: Get The Most Cash - Continuity Offers maximize their total money spent In real life, it happens like this... First, I get customers reliably. Then, I make sure they pay for themselves reliably. Then, I make sure they pay for other customers reliably. Then, I start maximizing each customer’s long-term value. Then, I spend as many advertising dollars as I can to print as much money as possible. This is my cookbook for making money. It took me over a decade to learn all these tactics. It’ll take you three hours. Use responsibly. Enjoy. If you want to learn more and make more money for your business...then ADD TO CART, use its contents, and see for yourself. Disclaimer: This book is for educational purposes only and does not guarantee results. Business outcomes vary based on many factors outside the author’s control. Nothing herein should be taken as legal, financial, or professional advice. The author and publisher disclaim liability for any losses or decisions made from use of this material

5

Fanatical Prospecting - Jeb Blount & Mike Weinberg Cover Art

Fanatical Prospecting

Fanatical Prospecting The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount & Mike Weinberg

Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

6

Brand Power Built In - Lifang He Cover Art

Brand Power Built In

Brand Power Built In How Tech Products Really Win Hearts and Minds by Lifang He

If you’ve ever tried to build, launch, or grow a tech product, you’ve probably wrestled with this question: how do we really win customers’ hearts and minds? Most tech ventures fail to stand out or connect meaningfully with customers until it’s too late. What separates promising products from true market leaders isn’t just great technology—it’s embedding brand power into your product’s DNA from day one, not as an afterthought after the product is built. Too many founders and product managers dismiss brand as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you build in brand power from the start, you don’t just build better products and experiences, you create a far more valuable business. That’s the hidden opportunity most companies miss. Drawing on everything she’s learned from launching and scaling breakthrough products for Apple, Amazon, and Ring, plus hard-won lessons from leaders at Rivian, Airbnb, Robinhood, Notion, and other category winners, she offers a repeatable framework for: • Building brand power into product development, go-to-market, and scaling strategies. • Transforming customer experiences to drive differentiation and value. • Leading cross-functional teams to maximize product success from the earliest stages. • Navigating AI’s impact on branding, customer experience, and product growth. Written for founders, product builders, marketers, business leaders, and anyone driving innovation and growth, Brand Power Built In gives you the insider playbook to win customers’ hearts and minds from day one and across the entire product journey. Brand is how you win. This book shows you how.

7

Stories That Stick - Kindra Hall Cover Art

Stories That Stick

Stories That Stick How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business by Kindra Hall

What stories do you need to tell, and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate: The Value Story—convince customers they need what you provide.The Founder Story—persuade investors and customers your organization is worth the investment.The Purpose Story—align and inspire your employees and internal customers. The Customer Story—allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

8

Influence: Science and Practice - Robert B. Cialdini Cover Art

Influence: Science and Practice

Influence: Science and Practice (5th Edition) by Robert B. Cialdini

Influence: Science and Practice  is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).   Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of  Influence reminds the reader of the power of persuasion.   Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

9

Spent - Geoffrey Miller Cover Art

Spent

Spent Sex, Evolution, and Consumer Behavior by Geoffrey Miller

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like Freakonomics or The Tipping Point, Spent is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

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The Psychology of Selling - Brian Tracy Cover Art

The Psychology of Selling

The Psychology of Selling Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy

Based on the Bestselling Audio Series, OVER ONE MILLION SOLD How To Double and Triple Your Sales in Any Market. Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again. In The Psychology of Selling, Tracy shows how salespeople can learn to control their thoughts, feelings, and actions to make themselves more effective. You'll learn: "The inner game of sales and selling."How to eliminate the fear of rejection.How to build unshakeable confidence.The psychology of why people buy and how to leverage it. The Psychology of Selling quickly gives you a series of ideas, methods, strategies, and techniques that you can use right away to make more sales, faster and easier than ever before. More salespeople have become millionaires by listening to and applying these ideas than from any other sales training process ever developed.

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SPIN Selling - Neil Rackham Cover Art

SPIN Selling

SPIN Selling by Neil Rackham

The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy. In SPIN Selling , Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?” You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

12

The LinkedIn Edge - Jeb Blount & Brynne Tillman Cover Art

The LinkedIn Edge

The LinkedIn Edge New Sales Strategies for Unleashing the Power of LinkedIn + AI to Cold Call Less and Sell More by Jeb Blount & Brynne Tillman

Combine LinkedIn and AI to multiply your selling potential Most sales professionals and entrepreneurs are desperate to find new techniques to help them break through the overwhelming noise and get the attention of high-value decision makers. They want to make fewer cold calls, face less resistance, and have more meaningful conversations. This is why Jeb Blount (the world's most Fanatical Prospector) and Brynne Tillman (the LinkedIn Whisperer) joined forces to create The LinkedIn Edge —the definitive playbook for combining LinkedIn, AI, and proven outbound prospecting strategies to build bigger, better, and more qualified pipelines. In this highly practical guide, you will learn the tactics, techniques, frameworks, and secret shortcuts that transform LinkedIn into a list-building, prospecting, referral-getting, lead-generation machine that will help you sell more, win more, and earn more. You'll learn how to: Leverage LinkedIn + AI to build better, more effective prospecting lists Integrate LinkedIn into your outbound prospecting sequences to increase engagement Find decision-makers on LinkedIn using smart targeting strategies Use AI tools to streamline research and get crucial contact information Write prospecting messages that convert with proven frameworks + AI Multi-thread and penetrate buying committees to bend win probability in your favor through deeper relationships Jump over gatekeepers and get direct introductions to c-level decision makers Leverage your network to warm up cold calls and generate referrals Get prospects to accept your LinkedIn connection requests Turn LinkedIn into a powerful lead-gen engine that brings hot buyers to you Deploy the 5s familiarity framework to build name recognition, authority, trust Get more prospecting done, in less time, with better results The LinkedIn Edge is not the typical “social selling” book focused on vanity metrics or going viral. There is no fluff or shallow “moon launch” techniques that never really work. This is a step-by-step playbook, written by practitioners. It is about what works in the real world, in the grind of the sales trenches—blending fast prospecting outreach with systematic relationship building sequences to engage prospects with confidence, consistency, and relevance. With each chapter and every lesson, you'll learn how LinkedIn mastery combined with an AI edge can give you almost superhuman prospecting powers that will explode your pipeline and your income.

13

New Sales. Simplified. - Mike Weinberg Cover Art

New Sales. Simplified.

New Sales. Simplified. The Essential Handbook for Prospecting and New Business Development by Mike Weinberg

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results. In New Sales. Simplified., you will learn how to: Identify a strategic list of genuine prospectsDraft a compelling, customer focused “sales story”Perfect the proactive telephone call to get face to face with more prospectsUse email, voicemail, and social media to your advantagePrepare for and structure a winning sales callMake time in your calendar for business development activities New Sales. Simplified. is about overcoming and even preventing buyers’ anti salesperson reflex by establishing trust. This book will help you choose the right targets and build a winning plan to pursue them. Named by Hubpot as a Top 20 Sales Book of All Time, this easy-to-follow guide will remove the mystery surrounding prospecting and have you ramping up for new business.

14

Psicología de ventas - Brian Tracy Cover Art

Psicología de ventas

Psicología de ventas Cómo vender más, más fácil y rápidamente de lo que alguna vez pensaste que fuese posible by Brian Tracy

Brian Tracy, uno de los conferencistas profesionales e instructor de ventas más destacado del mundo hoy en día, se dio cuenta que su logro o adelanto más importante en las ventas fue el descubrimiento de que «la Psicología de Ventas» es más importante que las técnicas y los métodos de venta. El reconocido programa de Tracy, La Psicología de ventas, es el programa de entrenamiento en ventas más vendido de la historia. Los agentes de ventas aprenderán: El «juego interno» de las ventasCómo eliminar el temor al rechazoCómo construir una autoestima inquebrantable Los vendedores, dice Tracy, deben aprender a controlar sus pensamientos, sus sentimientos, y sus acciones si desean ser más efectivos.

15

The Art of Persuasion - Bob Burg Cover Art

The Art of Persuasion

The Art of Persuasion Winning Without Intimidation by Bob Burg

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: • Making People Feel Important • Everything is Negotiable • Dealing with Difficult People • Persuasion in Action • What Sets You Apart from the Rest • Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

16

Expert Secrets - Russell Brunson Cover Art

Expert Secrets

Expert Secrets The Underground Playbook for Converting Your Online Visitors into Lifelong Customers by Russell Brunson

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets , Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don't hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

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The Challenger Sale - Matthew Dixon & Brent Adamson Cover Art

The Challenger Sale

The Challenger Sale Taking Control of the Customer Conversation by Matthew Dixon & Brent Adamson

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

18

Why We Buy - Paco Underhill Cover Art

Why We Buy

Why We Buy The Science Of Shopping by Paco Underhill

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. This enlightening edition includes new information on: -The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

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MEDDICC - Andy Whyte Cover Art

MEDDICC

MEDDICC The ultimate guide to staying one step ahead in the complex sale by Andy Whyte

What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient. MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales organizations. If you ever find yourself feeling any of the following symptoms with your deal, you could benefit from MEDDICC: Your buyer doesn't see the value of your solution? (aka they think you are expensive)You are unable to find, articulate and quantify PainYou don't have a Champion or at the very least a Coach helping you navigate and sellYou find yourself unable to gain access to people with power and influenceYou don't know how the customer makes decisionsYou don't know who is involved in the decision-making processYou find yourself surprised by things that come up in the sales processThe decision criteria seem to move throughout the process, and you're constantly playing catch upYour Competition is landing strikes against you that you neither see coming nor are able to defendYou lose track of where you stand in your deals Whether you are an individual contributor or a sales leader embracing MEDDICC will help you to beat those symptoms and take back control of your deal. Historically, learning MEDDICC has relied upon hands-on training, but now you can learn MEDDICC from an expert who uses it every day. The Book deconstructs MEDDICC into easy to understand and implement steps. Breaking down every letter of the acronym into actionable insights complemented by commentary on how MEDDICC can help sales organizations to revolutionize their sales execution and efficiency. In the words of the original creator of MEDDIC, Dick Dunkel: Whether you are an individual contributor or sales leader, my advice is that you should start to implement MEDDICCinto what you do straight away. Embrace MEDDICC, and you and your team will more clearly understand the WHY to yourprocess, and you'll begin to execute your customer interactions with more purpose and achieve better results.And like so many others before, you will begin to reap the rewards of having a well-qualified pipeline of opportunitieswith clearer paths to success. - Dick Dunkel, MEDDIC Creator.

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Hooked - Nir Eyal & Ryan Hoover Cover Art

Hooked

Hooked How to Build Habit-Forming Products by Nir Eyal & Ryan Hoover

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked , Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Hooked is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

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Good To Great And The Social Sectors - Jim Collins Cover Art

Good To Great And The Social Sectors

Good To Great And The Social Sectors A Monograph to Accompany Good to Great by Jim Collins

Building upon the concepts introduced in Good to Great, Jim Collins answers the most commonly asked questions raised by his readers in the social sectors. Using information gathered from interviews with over 100 social sector leaders, Jim Collins shows that his "Level 5 Leader" and other good-to-great principles can help social sector organizations make the leap to greatness.

22

Dotcom Secrets - Russell Brunson Cover Art

Dotcom Secrets

Dotcom Secrets The Underground Playbook for Growing Your Company Online with Sales Funnels by Russell Brunson

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

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The Qualified Sales Leader - John McMahon Cover Art

The Qualified Sales Leader

The Qualified Sales Leader Proven Lessons from a Five Time CRO by John McMahon

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at five public software companies, this is a powerful book that helps optimize sales and business performance.

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Poorly Made in China - Paul Midler Cover Art

Poorly Made in China

Poorly Made in China An Insider's Account of the China Production Game by Paul Midler

An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade—the deliberate and secret habit of Chinese manufacturers to widen profit margins through the reduction of quality inputs. U.S. importers don’t stand a chance, Midler explains, against savvy Chinese suppliers who feel they have little to lose by placing consumer safety at risk for the sake of greater profit. This is a lively and impassioned personal account, a collection of true stories, told by an American who has worked in the country for close to two decades. Poorly Made in China touches on a number of issues that affect us all.

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Crystallizing Public Opinion - Edward L. Bernays Cover Art

Crystallizing Public Opinion

Crystallizing Public Opinion by Edward L. Bernays

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays's  Crystallizing Public Opinion . First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania's campaign for global recognition, Bernays illustrates the burgeoning significance of his field in shaping public opinion while also laying out the crucial techniques for mobilizing broad-based support in an increasingly fragmented world. Celebrated by PBS in its  Books That Shook the World  feature,  Crystallizing Public Opinion  occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike.

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The Two-Minute Story for Network Marketing - Keith Schreiter & Tom "Big Al" Schreiter Cover Art

The Two-Minute Story for Network Marketing

The Two-Minute Story for Network Marketing Create the Big-Picture Story That Sticks! by Keith Schreiter & Tom "Big Al" Schreiter

Worried about presenting your business opportunity to prospects? Here is the solution. The two-minute story is the ultimate presentation to network marketing prospects. When our prospects see the big picture, they make decisions immediately. No more "I need to think it over" objections. In less than two minutes, our prospects will move forward, ready to join. This presentation requires no flipcharts, videos, research reports, testimonials, PowerPoint slides or graphics. All it takes is a simple two-minute story that we customize for our prospects. Forget all those boring presentation information dumps of the past. Instead, let’s talk to our prospects in the way they love. Prospects enjoy a short story. Telling stories reduces our stress since stories are easy to remember. Plus, this story is 100% about our prospects. That means we become instantly interesting to our prospects and they will listen to every word we say. Now our prospects can see and feel what our business means to them.  Enjoy connecting with prospects with no rejection and no objections. Prospects will love how we simplify their decision to join and make it stress-free. This is so much fun that now, our entire team can’t wait to talk to prospects. And for us? We will love helping prospects see what we see, so they will ask to join our business. The two-minute story is the best way to help your prospects to join. Scroll up and order your copy now!

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Ofertas de $100M - Alex Hormozi Cover Art

Ofertas de $100M

Ofertas de $100M Cómo presentar ofertas tan buenas que la gente sienta que es estúpida si dice que no by Alex Hormozi

** MÁS DE 500.000 EJEMPLARES VENDIDOS ** ¡Número 1 en ventas en Amazon durante más de DOS AÑOS! Me llevé a casa más en un año que los directores ejecutivos de McDonalds, IKEA, Ford, Motorola y Yahoo....combinados....cuando era un chaval de veinte años....utilizando el método de la oferta de 100 millones de dólares. Funciona. Y funcionará para ti. Sin embargo, no hace mucho, mi negocio había empeorado tanto que, literalmente, ni siquiera podía ofrecer mis servicios gratis. Al final de cada mes, miraba mi cuenta bancaria esperando ver progreso (pero no lo había). Sabía que algo tenía que cambiar... ¿pero qué? En los 48 meses siguientes, pasé de perder dinero a ganar 36 dólares por cada dólar gastado. En ese periodo de tiempo, generamos más de 120 millones de dólares en cuatro sectores diferentes: servicios, comercio electrónico, software y tiendas físicas. Pero, a diferencia de todos los demás, no teníamos grandes embudos, grandes anuncios, o un nicho rico. De hecho, ni siquiera enviamos correos electrónicos hasta que superamos los 50 millones de dólares en ventas. En cambio, fuimos capaces de hacer una cosa realmente bien: .... creamos ofertas tan buenas, que la gente se sentía estúpida diciendo que no. Esto es exactamente lo que este libro le mostrará cómo hacer: * Cómo Cobrar Mucho Más De Lo Que Cobras Actualmente... a- El Proceso de Pequeño Mercado y Gran Dinero que usamos para enfocarnos con láser en nichos de mercado rebosantes de dinero. b- La fórmula "injusta" de fijación de precios....cómo multiplicamos por 100 nuestros precios (y conseguimos que más gente diga que sí....de verdad) c- El Value Flip...para que nunca más te vuelvan a comparar precios (es una promesa) d- El ciclo virtuoso del precio... utilízalo para superar a tu competencia (para bien) mientras utilizas tu producto para atraer a los mejores talentos. * Cómo hacer que su producto sea tan bueno que los clientes potenciales encuentren la forma de pagarlo a- La ecuación del valor imbatible....para que lo que vendas valga más de lo que tus clientes potenciales hayan recibido nunca b- El Cubo de la Entrega....para hacer que la entrega de sus productos y servicios cueste menos pero proporcione más c- The Trim & Stack Hack....para maximizar los beneficios utilizando los mejores métodos de entrega. * Cómo mejorar tanto tu oferta que los prospectos compren sin dudar a- La Pila de la Escasez....cómo utilizar los tres tipos diferentes de escasez en cada oferta que hagas (sin mentir) para conseguir que la gente compre en el momento en que se lo pidas b- El Plano de la Urgencia "Cotidiana"... para conseguir que los prospectos compren AHORA MISMO, utilizando la vida cotidiana para crear una presión de tiempo real y ética c- Bonificaciones insuperables... ¡y observa cómo se disipan las dudas de tus prospectos mientras comienzan a leerte sus tarjetas de crédito antes de que termines! d- Garantías como Dios manda... tan buenas que hacen que cualquiera diga que sí (incluso gente que normalmente nunca consideraría comprar). Le mostraré cómo apilar y superponer los 4 tipos de garantías. Incluso le daré mis 13 garantías favoritas palabra por palabra para que las use usted mismo. e- Fórmula Mágica de Nombres para obtener las más altas tasas de respuesta y tasas de conversión de todo lo que haces para conseguir nuevos clientes y mucho más...

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Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 - Joe Pulizzi & Brian W. Piper Cover Art

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by Joe Pulizzi & Brian W. Piper

From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include: New content models, structures, and opportunities Content entrepreneurship, content mergers and acquisitions Subscriptions and audience building Team structure, importance of community, DAOs, and creator networks Content options, NFTs, and discord servers Making data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

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Fusion Strategy - Vijay Govindarajan & Venkat Venkatraman Cover Art

Fusion Strategy

Fusion Strategy How Real-Time Data and AI Will Power the Industrial Future by Vijay Govindarajan & Venkat Venkatraman

Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products—and the companies that make them. Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing—fast. In Fusion Strategy , world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best—create physical products—with what digitals do best—use algorithms and AI to parse expansive, interconnected datasets—to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide. Fusion Strategy is the way forward.

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Zip Code Kings: The Ultimate Guide to Growing Your Pest Control Company - Jonas Olson, Jake Sheldon & Danny Leibrandt Cover Art

Zip Code Kings: The Ultimate Guide to Growing Your Pest Control Company

Zip Code Kings: The Ultimate Guide to Growing Your Pest Control Company by Jonas Olson, Jake Sheldon & Danny Leibrandt

Zip Code Kings: How Pest Control Companies Dominate Locally and Build Generational Wealth Most pest control owners dream of building a thriving business, but few know the real strategies that separate the companies stuck at a few trucks from those doing millions every year. The truth is, you don't need to be famous everywhere—you only need to own your zip codes. In Zip Code Kings , industry leaders Jonas Olson, Jake Sheldon, and Danny Leibrandt pull back the curtain on what it really takes to scale a pest control business. Collectively, they've built and partnered with companies generating tens of millions of dollars annually, and in this book they share the exact playbook they've used to dominate local markets. Inside, you'll learn how to: •Create irresistible offers that turn prospects into lifelong customers •Win with local SEO, Google Business Profiles, and paid ads without wasting money •Leverage Facebook groups, social media, and community presence for low-cost growth •Build systems, teams, and KPIs that make your business run smoothly without you •Position your company for a profitable sale—or buy competitors to scale faster ​​​​​​​ This is not theory. These are tested strategies, stories, and lessons from owners who have been in the trenches. Whether you're just starting your pest control business or looking to break past $5M, this book gives you the roadmap to become the king of your zip codes. If you're serious about growth, scaling, and long-term wealth in pest control, this is the one book you cannot afford to miss.

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Sales Presentations For Dummies - Julie M. Hansen Cover Art

Sales Presentations For Dummies

Sales Presentations For Dummies by Julie M. Hansen

Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating today's buyers to pull the trigger on a new deal requires a certain set of skills, and this straightforward text guides you through what you need to know to create and deliver compelling presentations. Pulled from examples and experiences of thousands of actual sales presentations, the information in this innovative resource offers the tools and tips you need to keep your leads engaged from hook to call to action. Today's business landscape is competitive. When your sales presentation is being compared to countless others, it's important to stand out for all the right reasons. Instead of using dated sales approaches,, update your understanding of the art of selling—and create compelling, engaging presentations that hook audience members from the beginning. Leverage a proven, blockbuster formula that engages audiences in any industry Use the power of storytelling to connect with prospective clients and soften their resistance to your sales pitch Understand and apply customer insights to ensure that your solution is top-of-mind in purchasing decisions Update your professional skill set to encompass today's most motivating sales tactics Sales Presentations For Dummies brings your sales style into the 21st century and connects you with the skills you need to excel in today's complicated business landscape.

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Gana dinero creando guiones para TikTok con ChatGPT: Conviértete en guionista de redes sociales con la ayuda de la inteligencia artificial - Axel Novar Cover Art

Gana dinero creando guiones para TikTok con ChatGPT: Conviértete en guionista de redes sociales con la ayuda de la inteligencia artificial

Gana dinero creando guiones para TikTok con ChatGPT: Conviértete en guionista de redes sociales con la ayuda de la inteligencia artificial by Axel Novar

En la economía de la atención, el video corto es el rey. Plataformas como TikTok, Instagram Reels y YouTube Shorts se han convertido en el campo de batalla más importante para marcas, emprendedores y creadores de contenido. Pero, ¿quién alimenta a este monstruo insaciable que exige ideas nuevas y virales cada día? Este libro te enseña a convertirte en el arma secreta detrás de las cuentas más exitosas: un Guionista de Video Corto . Descubre cómo aprovechar la inteligencia artificial de ChatGPT no como un reemplazo de tu creatividad, sino como tu socio de brainstorming inagotable. Aprenderás a ir más allá de las peticiones básicas para dirigir a la IA como un verdadero estratega de contenidos, generando cientos de ganchos que detienen el scroll, estructurando historias persuasivas y adaptando tendencias culturales a cualquier marca. Esta guía es tu manual completo para lanzar un servicio de freelancing increíblemente demandado y rentable desde casa. No necesitas experiencia previa como guionista, solo una mente creativa y el sistema que encontrarás en estas páginas. Dentro de esta guía paso a paso, descubrirás: • La Anatomía de un Guion Viral: Aprende la fórmula probada (Gancho, Problema, Solución, CTA) que se esconde detrás de los videos que capturan millones de vistas. • Tu Fábrica de Ideas con IA: Domina un arsenal de prompts profesionales para generar conceptos, adaptar tendencias y escribir borradores de guiones en minutos, no en horas. • El Flujo de Trabajo "Sprint de Guiones": Un sistema eficiente para pasar del briefing del cliente a un lote de guiones pulidos, garantizando calidad y velocidad. • Cómo Empaquetar y Vender tu Creatividad: Diseña ofertas de servicios irresistibles, como los "Kits de Contenido Mensual", que los clientes estarán ansiosos por comprar. • El Formato de Guion Profesional: Aprende a entregar tu trabajo en el formato de dos columnas (Visual/Audio) que los creadores y editores de video adoran. • El Plan de Acción de 7 Días: Una guía práctica para conseguir tu primer cliente y empezar a ganar dinero esta misma semana. Deja de ser un espectador en la revolución del video corto. Conviértete en el arquitecto de las historias que capturan la atención del mundo. Desplázate hacia arriba y haz clic en comprar ahora para iniciar tu carrera como un guionista de redes sociales muy solicitado.

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Sell It Like Serhant - Ryan Serhant Cover Art

Sell It Like Serhant

Sell It Like Serhant How to Sell More, Earn More, and Become the Ultimate Sales Machine by Ryan Serhant

This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips like: The Seven Stages of Selling How to Find Your Hook; Negotiating Like A BOSS; How to Be a Time Manager, Not a Time Stealer; and much more! Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO! Sell It Like Serhant is a USA Today Bestseller, Los Angeles Times Bestseller, and Wall Street Journal Bestseller.

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The Catalyst - Jonah Berger Cover Art

The Catalyst

The Catalyst How to Change Anyone's Mind by Jonah Berger

“ Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher. ” — Jim Collins, author Good to Great , coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

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The Instant AI Agency: How to Cash 6 & 7 Figure Checks in the New Digital Gold Rush Without Being A Tech Nerd - Dan Wardrope Cover Art

The Instant AI Agency: How to Cash 6 & 7 Figure Checks in the New Digital Gold Rush Without Being A Tech Nerd

The Instant AI Agency: How to Cash 6 & 7 Figure Checks in the New Digital Gold Rush Without Being A Tech Nerd by Dan Wardrope

Today's businesses are struggling because costs are going up and profits are getting smaller. Many of them don't know how to fix this problem, and the bigger they are, the bigger the problem. This is a trillion-dollar problem. That's why the one who can provide a viable solution will be paid a king's ransom. This book shows how anyone can easily start an online business that helps companies solve these critical business issues using a simple AI system, along with a counterintuitive selling strategy to get paid 5 or 6 figures per contract, sometimes even 7 figures–without being an AI expert, having any special tech skills, or business experience… and certainly not having to build an "online brand" and post content all day.  

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Neuromarketing - Patrick Renvoise & Christophe Morin Cover Art

Neuromarketing

Neuromarketing Understanding the Buy Buttons in Your Customer's Brain by Patrick Renvoise & Christophe Morin

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a responseThe four steps to align content and delivery of your messageThe six message building blocks to address the "old brain"The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

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RESUMEN - The Biology Of Belief / La biología de la creencia: Liberando el poder de la conciencia, los milagros de la materia por Bruce H. Lipton - Shortcut Edition Cover Art

RESUMEN - The Biology Of Belief / La biología de la creencia: Liberando el poder de la conciencia, los milagros de la materia por Bruce H. Lipton

RESUMEN - The Biology Of Belief / La biología de la creencia: Liberando el poder de la conciencia, los milagros de la materia por Bruce H. Lipton by Shortcut Edition

Al leer este resumen, descubrirá que su entorno y su forma de pensar pueden actuar sobre su código genético y modificar su metabolismo. También descubrirá : que la vida no es el resultado de una lucha sino de una colaboración entre células; que cada célula de un organismo vivo es un ser en sí mismo que el entorno influye en la reacción de una célula más que su ADN; que la forma de percibir el mundo afecta a su salud que la fuerza energética de su mente y sus creencias tiene el poder de corregir su código genético. El descubrimiento del ADN ha llevado a los científicos a considerar que un individuo está permanentemente programado por su código genético. Por el contrario, la epigenética, una rama de la biología que estudia los mecanismos que modifican la actividad de los genes, demuestra que un ser humano es capaz de intervenir sobre su propia biología. Su entorno, más que sus genes, influye en su metabolismo. Así, las experiencias de la primera infancia, los traumas, pero también los mecanismos mentales que le han enseñado actúan sobre su salud. Así pues, usted tiene el poder de liberarse de su codificación genética. ¿Está preparado para descubrir cómo sus creencias pueden cambiar su metabolismo?

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Good to Great - Jim Collins Cover Art

Good to Great

Good to Great Why Some Companies Make the Leap...And Others Don't by Jim Collins

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

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The 22 Immutable Laws of Branding - Al Ries & Laura Ries Cover Art

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand by Al Ries & Laura Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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Pre-Suasion - Robert Cialdini Cover Art

Pre-Suasion

Pre-Suasion A Revolutionary Way to Influence and Persuade by Robert Cialdini

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” ( Harvard Business Review )—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre -suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times , and “compelling” by The Wall Street Journal , Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” ( Forbes ).

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The Science of Self-Discipline - Peter Hollins Cover Art

The Science of Self-Discipline

The Science of Self-Discipline The Willpower, Mental Toughness, and Self-Control to Resist Temptation and Achieve Your Goals by Peter Hollins

Your best intentions are not enough. Learn to scientifically engineer a disciplined life, become relentless, and never give up . Whatever you want in your life, self-discipline is the missing piece. Goals will remain dreams if you make the mistake of relying on motivation and your best drawn plans. The Science of Self-Discipline is a deep look into what allows us to resist our worst impulses and simply execute, achieve, produce, and focus. Every principle is scientifically-driven and dissected to as be actionable and helpful as possible. You’ll learn how top performers consistently exercise self-discipline, as well as what drives us on an instinctual, psychological level to act. This isn’t just a book; it’s a roadmap to the human psyche and will allow you to accomplish exactly what you set out to do, every time. When you understand what drives your cravings and the true roots of self-discipline, you’ll be able to rise above your temporary discomfort and focus on what really matters. Discover every factor that impacts self-discipline for better or worse. Break free of excuses, distractions, laziness, and temptations. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Beat instant gratification and create limitless motivation. •The biological basis of self-discipline - and why it’s beneficial to you. • Discipline tactics for high performers such as Navy SEALs. •Diagnosing what motivates you, what drains you, and what moves you emotionally. • Engineering an environment and social circle that boosts self-discipline. Form productive habits to increase your focus, strengthen your resolve, and stop giving up from boredom or frustration. •Why choosing two marshmallows over one matters. • Four questions for any potential lapse in willpower. •The interplay between habits, motivation, and self-discipline. Self-discipline and willpower will fundamentally change your life.

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Be the Go-To - Theresa M. Lina Cover Art

Be the Go-To

Be the Go-To How to Own Your Competitive Market, Charge More, and Have Customers Love Y by Theresa M. Lina

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company's lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand. Theresa M. Līna will help you escape the commodity trap. In Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It's a detailed, pragmatic recipe for becoming your market's Go-To brand, brought to life through fascinating, behind-the-scenes stories from the Apollo Space Program, Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more. Use her four pillars of sustainable differentiation to call your own moonshots and dominate markets for highly profitable growth. If you want to drive game-changing solutions into your markets and deliver results that have customers flocking to you, this entertaining and well-researched strategy playbook will help you develop your own plan for becoming the Go-To!

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No Forms. No Spam. No Cold Calls. - Latané Conant Cover Art

No Forms. No Spam. No Cold Calls.

No Forms. No Spam. No Cold Calls. The Next Generation of Account-Based Sales and Marketing by Latané Conant

Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing , celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify  prospects and put them at the center of everything they do. You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover: Strategies for building a tech-stack that prioritizes your customers Ways for chief marketing officers to stop playing defense and go on offense Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.

44

The Automotive Service Manager's Bible - Charlie Waters Cover Art

The Automotive Service Manager's Bible

The Automotive Service Manager's Bible Fundamentals & Best Practices to Improve Service Department Profitability by Charlie Waters

This volume offers a comprehensive guide on managing automotive service departments, combining decades of industry experience with insights into team leadership, customer satisfaction, and profitability. It encourages managers to cultivate a positive workplace, navigate daily challenges with strategic planning, and leverage the potential of their teams and time. Emphasizing adaptability and continuous improvement, this reflective work urges readers to be pioneers, fostering growth, efficiency, and a service renaissance in the automobile industry.

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RESUMO - 12 Rules For Life / 12 Regras para toda a vida: Um Antídoto para o Caos Por Jordan B. Peterson - Shortcut Edition Cover Art

RESUMO - 12 Rules For Life / 12 Regras para toda a vida: Um Antídoto para o Caos Por Jordan B. Peterson

RESUMO - 12 Rules For Life / 12 Regras para toda a vida: Um Antídoto para o Caos Por Jordan B. Peterson by Shortcut Edition

Ao ler este resumo, o senhor vai descobrir 12 dicas que deve saber para melhorar sua vida. O senhor descobrirá também como : obter respeito e paz de espírito; resolver seus problemas rapidamente; reduzir sua ansiedade e seu estresse; educar seus filhos da melhor maneira possível; sobreviver às provações e tribulações da vida. Ordem e caos são noções filosóficas difusas que podem parecer alheias à vida real. Mas o caos é de fato uma parte de sua vida: quando o senhor se surpreende, quando seus planos não correm conforme o planejado, quando ocorre a morte ou a doença. É no limite entre os dois que os conselhos sobre como viver e reagir aos acontecimentos são mais úteis. Sem isso, o senhor é deixado à sua própria sorte e o caos se instala. Os bons conselhos lhe permitem resistir e ordenar o retorno. Jordan B. Peterson os lista para o senhor em "12 Regras para a vida". Siga-as porque elas podem mudar sua vida!

46

The Formula - Joshua Robinson & Jonathan Clegg Cover Art

The Formula

The Formula How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport by Joshua Robinson & Jonathan Clegg

An NPR Best Book of 2024 A Sports Illustrated Best Book of 2024 NEW YORK TIMES BESTSELLER Wall Street Journal reporters and authors of The Club, Joshua Robinson and Jonathan Clegg tell the riveting saga of how Formula 1 broke through in America, detailing the eclectic culture of racing obsessives, glamorous settings, gearheads, engineering geniuses, dashing racers, and bitter rivalries that have made F1 the world’s fastest growing sport. For decades in America, car racing meant NASCAR, and to a lesser extent IndyCar, with Formula 1—the wealthiest racing league in the world—a distant third. Fast forward to 2023, and F1 has emerged at the front of the pack powered by a passionate yet nascent American fanbase. The F1 juggernaut has arrived, but this checkered flag was far from inevitable. In The Formula, Wall Street Journal reporters Joshua Robinson and Jonathan Clegg tell the epic story of how F1 saved itself from collapse and finally conquered America through guile, fearlessness, and above all, reinvention. With fast cars, big money, glamorous locales, and beautiful people as the backdrop, The Formula reveals how F1’s sudden arrival in the US was actually decades in the making, a product of the sport’s near-constant state of transformation and experimentation. Bringing unique insight and access to F1’s most storied teams and personalities—from Ferrari to Bernie Ecclestone to Christian Horner to Lewis Hamilton—The Formula offers a riveting portrait of the drivers, corporations, cars, rivalries, and audacious gambles that have shaped the sport for half a century. The end result is a high-octane history of how modern F1 racing came to be—the first book to tell the story of the outrageous successes and spectacular crashes that led F1 to this extraordinary yet precarious moment. More than just a sports story, The Formula is the tale of a disrupter that broke into the crowded American sports marketplace and claimed its place through cash, personality, and a new understanding of what a sport needs to be in the age of wall-to-wall entertainment.

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The Winner's Curse - Richard H. Thaler & Alex Imas Cover Art

The Winner's Curse

The Winner's Curse Behavioral Economics Anomalies, Then and Now by Richard H. Thaler & Alex Imas

Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The Winner’s Curse . Why do people cooperate with one another when they have no obvious motivation to do so? Why do we hold on to possessions of little value? And why is the winner of an auction so often disappointed? Over thirty years ago, Richard H. Thaler introduced readers to behavioral economics in his seminal Anomalies column, written with collaborators including Daniel Kahneman and Amos Tversky. These provocative articles challenged the fundamental idea at the heart of economics that people are selfish, rational optimizers, and provided the foundation for what became behavioral economics. That was then. Now, three decades later, Thaler has teamed up with economist Alex O. Imas to write a new book with an original and creative format. Each chapter starts with an original Anomaly, retaining the spirit of its time stamp. Then, shifting to the present, the authors provide updates to each, asking how the original findings have held up and how the field has evolved since then. It turns out that the original findings not only hold up well, but they show up almost everywhere. Anomalies pop up in people’s decisions to save for retirement and how they carry outstanding credit card debt. Even experts fail to optimize. The key concept of loss aversion explains missed putts by PGA pros and the selection of which stocks to sell by portfolio managers. In this era of meme stocks and Dogecoin, it is hard to defend the view that financial markets are highly efficient. The good news, however, is that the anomalies have gotten funnier. With both readability and rigor, The Winner’s Curse is for anyone, from those with a cursory understanding of economics to fellow economists. Each chapter provides a key insight into human behavior so readers learn how to better understand the choices made by their friends, colleagues, and customers, and they might just become better at making decisions themselves. Only recommended for humans.

48

Duct Tape Marketing Revised and Updated - John Jantsch Cover Art

Duct Tape Marketing Revised and Updated

Duct Tape Marketing Revised and Updated The World's Most Practical Small Business Marketing Guide by John Jantsch

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape. In Duct Tape Marketing, you will learn how to: turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrive Plus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

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Cold Calling Sucks (And That's Why It Works) - Armand Farrokh & Nick Cegelski Cover Art

Cold Calling Sucks (And That's Why It Works)

Cold Calling Sucks (And That's Why It Works) A Step-by-Step Guide to Calling Strangers in Sales by Armand Farrokh & Nick Cegelski

Your Ultimate Guide to Book 1 in 3 Cold Calls "The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!" - JEB BLOUNT, bestselling author of Fanatical Prospecting Cold calling is painful and uncomfortable for every single salesperson on Earth. The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection. But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard. Cold calling sucks. And that's why it works. While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever read: Step-by-Step Breakdowns & Talk Tracks. You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.Audio Clips to Master Tone. It's not just what you say, but how you say it. Listen to over 31 voiceovers embedded in QR codes.Examples for Every Industry. Learn from interviews with 200+ elite reps who sell Saas, real estate, and everything in-between.Backed by Gong Data on 300M+ Cold Calls. Every tactic is supported by results from real cold calls so you know it actually works. If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect. This is your step-by-step-guide to get there. Founders of the #1 sales podcast, 30 Minutes to President's Club, Armand Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.

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Gap Selling - Keenan Cover Art

Gap Selling

Gap Selling by Keenan

Die Menschen kaufen nicht etwa von Leuten, die sie mögen. Nein! Dem Käufer sind Sie, Ihr Produkt oder Ihre Dienstleistung egal. Es ist nicht Ihre Aufgabe, Einwände zu überwinden, sondern vielmehr die des Käufers. Das Abschließen ist nicht eine Fähigkeit von guten Verkäufern, sondern von schwachen Verkäufern. Der Preis ist nicht der Hauptgrund, warum Verkäufer ein Geschäft verlieren. Lösungsorientiertes Verkaufen räumt mit traditionellen und fest verankerten Verkaufsüberzeugungen auf, die Verkäufern seit Jahrzehnten zum Nachteil gereichen. Jahrelang haben Vertriebsmitarbeiter eine Vielzahl von Verkaufstaktiken und Glaubenssätzen angewandt, die unwissentlich viele der Probleme verursacht haben, die sie zu vermeiden versuchten, wie z. B. lange Verkaufszyklen, Preiseinwände, ausbleibende Entscheidungen, Interessenten wenden sich ab, zusätzliche Anforderungen in letzter Minute, und vieles mehr. Erfolg im Verkauf erfordert mehr als eine Reihe von Taktiken. Vertriebsleute müssen das Spiel des Verkaufens verstehen, wie der Verkauf funktioniert und was der Käufer durchläuft, um zu seiner Entscheidung zu gelangen, zu kaufen (Veränderung) oder nicht zu kaufen (keine Veränderung). Gap Selling ist ein Buch, welches das Spiel ändert und den Verkaufs-IQ von Vertriebsorganisationen überall auf der Welt erhöhen soll. In seinem unverblümten und respektlosen Stil räumt Keenan mit den müden alten Verkaufsmythen auf, die für die frustrierenden Verkaufsprobleme von heute verantwortlich sind, und zeigt einen verblüffend wirkungsvollen neuen Weg auf, mit Käufern in Beziehung zu kommen. Die heutige Vertriebswelt ist übersät mit verklärten Auftragnehmern, die einem frustrierten Käufer gefügig und nicht in der Lage sind, den Verkauf zu beeinflussen und einen Wert zu schaffen. Lösungsorientiertes Verkaufen ändert das Drehbuch und kreiert Verkaufsleute mit großem Einfluss in jeder Phase des Kaufprozesses, die in der Lage sind, die wichtigsten Kriterien im Verkauf zu beeinflussen: Kürzere VerkaufszyklenGesteigerte UmsätzeErhöhte GeschäftswerteHöhere ErfolgsquotenWeniger negative EntscheidungenMehr Kontakteund zufriedenere Käufer Lösungsorientiertes Verkaufen erhöht den Verkaufs-IQ der Vertriebswelt und macht Auftragnehmer zu Beeinflussern im Verkauf.   Allgemeine Bewertungen "Von praktischen Tipps und Strategien über die Einstellung von Vertriebsmitarbeitern für Lösungsorientiertes Verkaufen bis hin zum Management entsprechender Vertriebsteams bietet dieses Buch alles, was man über Lösungsorientiertes Verkaufen wissen muss. Für die meisten Verkaufsleute wäre es bestimmt ratsamer, dieses Buch 20 Mal zu lesen als 20 andere Bücher zum Thema Vertrieb jeweils nur einmal. Doch dieses Buch ist nicht nur für Verkäufer. Es ist ein Buch, von dem Marketingfachleute, Kundenbetreuungsteams und Wirtschaftsführer gleichermaßen profitieren können – es beschreibt die bessere Art, Geschäfte zu machen. Tatsächlich ist es ein Buch, das ich im Laufe meiner Karriere noch viele Male lesen werde." --Caleb Malik, Verkaufsleiter bei SmartBug Media   "Wenn mein Gedächtnis plötzlich gelöscht würde und ich im Verkauf wieder von vorn anfangen müsste, und ich hätte nur ein einziges Lehrmittel zur Verfügung, um mich zu entwickeln, dann wäre es dieses Buch." --Casper Fopp, Bereichsleiter Umsatz bei Wondersign

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