iBooks Top Sales & Marketing Ebooks

The best selling sales and marketing ebooks at Apple's iBookstore. The chart of the most popular sales and marketing business iBook best sellers updated daily.

Chart list of the top selling sales and marketing ebooks was last updated:

Busines & Finance Ebook Best Sellers

Top Sales and Marketing Ebook Best Sellers

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The Challenger Sale - Matthew Dixon & Brent Adamson Cover Art

The Challenger Sale

The Challenger Sale Taking Control of the Customer Conversation by Matthew Dixon & Brent Adamson

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

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Fanatical Prospecting - Jeb Blount & Mike Weinberg Cover Art

Fanatical Prospecting

Fanatical Prospecting The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount & Mike Weinberg

Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

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Invisible Influence - Jonah Berger Cover Art

Invisible Influence

Invisible Influence The Hidden Forces that Shape Behavior by Jonah Berger

In Invisible Influence , the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of Habit If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence , Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” ( Publishers Weekly ).

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Psicología de ventas - Brian Tracy Cover Art

Psicología de ventas

Psicología de ventas Cómo vender más, más fácil y rápidamente de lo que alguna vez pensaste que fuese posible by Brian Tracy

Brian Tracy, uno de los conferencistas profesionales e instructor de ventas más destacado del mundo hoy en día, se dio cuenta que su logro o adelanto más importante en las ventas fue el descubrimiento de que «la Psicología de Ventas» es más importante que las técnicas y los métodos de venta. El reconocido programa de Tracy, La Psicología de ventas, es el programa de entrenamiento en ventas más vendido de la historia. Los agentes de ventas aprenderán: El «juego interno» de las ventasCómo eliminar el temor al rechazoCómo construir una autoestima inquebrantable Los vendedores, dice Tracy, deben aprender a controlar sus pensamientos, sus sentimientos, y sus acciones si desean ser más efectivos.

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The Psychology of Selling - Brian Tracy Cover Art

The Psychology of Selling

The Psychology of Selling Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy

Based on the Bestselling Audio Series, OVER ONE MILLION SOLD How To Double and Triple Your Sales in Any Market. Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again. In The Psychology of Selling, Tracy shows how salespeople can learn to control their thoughts, feelings, and actions to make themselves more effective. You'll learn: "The inner game of sales and selling."How to eliminate the fear of rejection.How to build unshakeable confidence.The psychology of why people buy and how to leverage it. The Psychology of Selling quickly gives you a series of ideas, methods, strategies, and techniques that you can use right away to make more sales, faster and easier than ever before. More salespeople have become millionaires by listening to and applying these ideas than from any other sales training process ever developed.

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Wanting - Luke Burgis Cover Art

Wanting

Wanting The Power of Mimetic Desire in Everyday Life by Luke Burgis

* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg 's "52 New Books That Top Business Leaders Are Recommending" * Aleo Review of Books 2022 Book of the Year * A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting , Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies. According to Girard, humans don’t desire anything independently. Human desire is mimetic —we imitate what other people want. This affects the way we choose partners, friends, careers, clothes, and vacation destinations. Mimetic desire is responsible for the formation of our very identities. It explains the enduring relevancy of Shakespeare’s plays, why Peter Thiel decided to be the first investor in Facebook, and why our world is growing more divided as it becomes more connected. Wanting also shows that conflict does not arise because of our differences—it comes from our sameness. Because we learn to want what other people want, we often end up competing for the same things. Ignoring our large similarities, we cling to our perceived differences. Drawing on his experience as an entrepreneur, teacher, and student of classical philosophy and theology, Burgis shares tactics that help turn blind wanting into intentional wanting--not by trying to rid ourselves of desire, but by desiring differently. It’s possible to be more in control of the things we want, to achieve more independence from trends and bubbles, and to find more meaning in our work and lives. The future will be shaped by our desires. Wanting shows us how to desire a better one.

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Contagious - Jonah Berger Cover Art

Contagious

Contagious Why Things Catch On by Jonah Berger

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious , Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

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The Qualified Sales Leader - John McMahon Cover Art

The Qualified Sales Leader

The Qualified Sales Leader Proven Lessons from a Five Time CRO by John McMahon

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at five public software companies, this is a powerful book that helps optimize sales and business performance.

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The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Cover Art

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing Exposed and Explained by the World's Two by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

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Louder Than Words (Enhanced Edition) (Enhanced Edition) - Joe Navarro & Toni Sciarra Poynter Cover Art

Louder Than Words (Enhanced Edition) (Enhanced Edition)

Louder Than Words (Enhanced Edition) (Enhanced Edition) Take Your Career from Average to Exceptional with the Hidden Power of Nonverbal Intelligence by Joe Navarro & Toni Sciarra Poynter

“ Louder Than Words takes us from an understanding of nonverbal behavior to an understanding of something far more valuable for success—nonverbal intelligence.” — Robert B. Cialdini, author of Influence: Science and Practice “Joe Navarro brings together the art and science of nonverbal communications for the business sector with the edge of a former FBI agent and the insight of a world-class observer.” — Jack Canfield, co-author of The Success Principles Joe Navarro, bestselling author of What Every Body Is Saying and Phil Hellmuth Presents Read ‘Em and Reap and former FBI agent specializing in behavioral analysis, helps you successfully navigate the business world by training your brain to see what others are feeling, thinking, or intending, giving you a critical edge in your communication skills and leadership potential. Job hunters and professionals of every ilk—as well as fans of the hit FOX television series Lie to Me —will find many helpful and effective tips to reading body language and microexpressions in Louder than Words . Unlock the same observation skills used by the FBI to gain a superlative edge in your career: Nonverbal Intelligence: Go beyond simple body language to master the subtle cues that reveal what clients, colleagues, and competitors are truly thinking. The Comfort/Discomfort Paradigm: Learn the former FBI agent’s foundational technique for instantly assessing any situation and gauging a person’s true feelings and intentions. Master Your First Impression: Discover how to manage your own nonverbals—from your handshake to your digital presence—to convey confidence, authority, and empathy. Reading People Accurately: Decode microexpressions and other tells to identify points of concern, build trust, and gain a powerful advantage in any negotiation or interaction.

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Diffusion of Innovations, 5th Edition - Everett M. Rogers Cover Art

Diffusion of Innovations, 5th Edition

Diffusion of Innovations, 5th Edition by Everett M. Rogers

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

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The Ultimate Sales Letter 4Th Edition - Dan S. Kennedy Cover Art

The Ultimate Sales Letter 4Th Edition

The Ultimate Sales Letter 4Th Edition Attract New Customers. Boost your Sales. by Dan S. Kennedy

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: • Completely updated text and examples • Great headline formulas • New exercises to spark creativity • The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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Design Thinking - Thomas Lockwood Cover Art

Design Thinking

Design Thinking Integrating Innovation, Customer Experience, and Brand Value by Thomas Lockwood

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

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El Método Briones - Beltrán Briones Cover Art

El Método Briones

El Método Briones Cómo promocionar y vender cualquier cosa by Beltrán Briones

El primer libro del famoso desarrollador inmobiliario Beltrán Briones . Una guía práctica donde devela todos sus secretos para tener éxito en cualquier negocio o en tu marca personal. "Nos estamos promocionando todo el tiempo, en cualquier ámbito. Por eso este libro sirve para todos. Podés arrancar hoy mismo. No hace falta estar totalmente preparado. Empezá a promocionarte y ajustá mientras avanzás. Lo importante es hacer. Y estoy convencido de que si aplicás El Método Briones , vas a lograr resultados." Todo es una venta. En un mundo donde todos compiten por atención, el que no se promociona pierde. La habilidad más valiosa hoy es saber hacer marketing: comunicar quién sos, qué ofrecés y por qué conviene elegirte . Beltrán Briones explica el sistema que creó él mismo y que demuestra su eficacia todos los días para posicionar su empresa, generar clientes y vender departamentos. A través de su experiencia en el real estate, el autor prueba cómo la promoción y las relaciones públicas constantes pueden implementarse con éxito en cualquier rubro. Esta es una guía práctica. Un manual para emprendedores, profesionales y empresarios que quieren mejorar su imagen y aumentar la demanda . Explica qué métricas mirar, cómo probar distintos canales y cómo construir una marca que efectivamente ayude a vender . El Método Briones se basa en conceptos simples y prácticos aplicados al día a día de cualquier compañía.

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Creadores de hits - Derek Thompson Cover Art

Creadores de hits

Creadores de hits La ciencia de la popularidad en la era de la distracción by Derek Thompson

Los grandes hits no surgen de la nada, no se vuelven "virales" a partir de su mera calidad y la publicidad de boca en boca. Detrás de cada éxito hay una historia secreta de poder, influencia, sistemas de transmisión y admiradores apasionados. Y aun las ideas más brillantes mueren si no logran conectar con el público que más importa: los amigos, seguidores e imitadores de la audiencia inicial. Derek Thompson revela el funcionamiento de los mercados culturales que moldean nuestras vidas de maneras insospechadas. Combinando la investigación periodística con la divulgación y el análisis, el autor muestra que la originalidad no basta, que el "buen gusto" indiscutible no existe y que la combinación de circunstancias favorables, la empatía con las necesidades de la gente y el poder de capturar su atención son tan importantes como la perseverancia y el talento de los creadores. De la pintura impresionista al futuro de Facebook, de La Guerra de las Galaxias a Cincuenta sombras de Grey , de los primeros éxitos del rock and roll a las series televisivas más prestigiosas, Creadores de hits cuenta la historia fascinante de por qué las obras y productos se vuelven imprescindibles.

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Why We Buy - Paco Underhill Cover Art

Why We Buy

Why We Buy The Science Of Shopping by Paco Underhill

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. This enlightening edition includes new information on: -The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

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AI First - Adam Brotman & Andy Sack Cover Art

AI First

AI First The Playbook for a Future-Proof Business and Brand by Adam Brotman & Andy Sack

AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees. Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant's mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed the strategic consultancy Forum3 to take on every aspect of the challenge of becoming an AI first organization, including how you think about the design of jobs, what skills you need to develop within your organization, what your customers will expect from your brands, and how you can achieve early wins. In the AI first arena, where almost anyone can build creatively engaging brands quickly and cheaply, you need to know how to compete. It's time to get ready for a brand-new world. Start here.

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Brand Power Built In - Lifang He Cover Art

Brand Power Built In

Brand Power Built In How Tech Products Really Win Hearts and Minds by Lifang He

If you’ve ever tried to build, launch, or grow a tech product, you’ve probably wrestled with this question: How do we really win customers’ hearts and minds? What separates promising products from true market leaders isn’t just great technology—it’s embedding brand power into your product’s DNA from day one, not as an afterthought once the product is built. Too many founders and product managers dismiss branding as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you build in brand power from the start, you don’t just build better products and experiences—you create a far more valuable business. That’s the hidden opportunity most companies miss. Drawing on everything she’s learned from launching and scaling breakthrough products for Apple, Amazon, and Ring, plus hard-won lessons from leaders at Rivian, Airbnb, and other category winners, she offers a repeatable framework for building differentiation and lasting value from the earliest stages. You’ll learn how to build brand power into product development, go-to-market, and scaling strategies, and how to navigate AI’s impact on branding, customer experience, and product growth. Written for founders, product builders, marketers, and business leaders, Brand Power Built In gives you the insider playbook to win customers’ hearts and minds from day one and across the entire product journey.

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Building a StoryBrand 2.0 - Donald Miller Cover Art

Building a StoryBrand 2.0

Building a StoryBrand 2.0 Clarify Your Message So Customers Will Listen by Donald Miller

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers. In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage. In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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SPIN Selling - Neil Rackham Cover Art

SPIN Selling

SPIN Selling by Neil Rackham

The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy. In SPIN Selling , Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?” You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

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The JOLT Effect - Matthew Dixon & Ted McKenna Cover Art

The JOLT Effect

The JOLT Effect How High Performers Overcome Customer Indecision by Matthew Dixon & Ted McKenna

From the bestselling co-author of The Challenger Sale , a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding . What they really care about is not failing. For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect , he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don’t: only by addressing the customer’s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.   Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales.

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Exactly What to Say: The Magic Words for Influence and Impact - Phil Jones Cover Art

Exactly What to Say: The Magic Words for Influence and Impact

Exactly What to Say: The Magic Words for Influence and Impact by Phil Jones

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want. Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world's leading sales trainers. He has trained more than two million people across five continents and fifty-six countries and coached some of the biggest global brands in the lost art of spoken communication. In 2013 he won the British Excellence in Sales and Marketing Award for Sales Trainer of the Year, the youngest-ever recipient of that honor. He has also written a series of best-selling books and developed a number of online training courses that have enrolled tens of thousands of members around the world. Phil divides his time between London and New York. Praise for Exactly What to Say: "Abracadabra—you are a millionaire! That is what will happen if you follow the advice from Phil Jones in this book." —Jeffrey Hayzlett, primetime TV and podcast host, chairman of C-Suite Network "Indeed, the right words spoken the right way, while perhaps not actually magic, can sure have the results of such." —Bob Burg, co-author of The Go-Giver "I think Phil says it best himself at the end of this fabulous read: "Everything you have learned in this book is simple, easy to do and works." It's tried and tested, proven and guaranteed to help you get your own way more often." —Philip Hesketh, professional speaker and author on the psychology of persuasion and influence "If you want to get prospects, clients, colleagues, bosses or anybody to say "yes" to what you want, I have three magic words of advice for you: "Get this book!" —Sylvie di Giusto, keynote speaker and corporate image consultant "This book is packed with ideas and easy-to-implement suggestions that will assist any individual in obtaining the outcomes they require from the conversations they have." —Grant Leboff, CEO, StickyMarketing.com "Exactly What to Say is packed full of real-world solutions that will lead you to achieving the outcomes you desire in life and business." —Richard Dixon, director, Holidaysplease "If you want to sell more and influence better, then this book is as close as you'll get to a magic wand or silver bullet to success!" —Rob Brown, founder Networking Coaching Academy and bestselling author of Build Your Reputation "Phil Jones helps uncover the truth in complex selling situations. These powerful phrases demonstrate how to influence others with integrity while never seeming pushy. You'll use these gems each and every day." —Ian Altman, co-author of Same Side Selling, Forbes.com columnist "Exactly What to Say could replace just about every other book on human behavior—it's that useful." —John Jantsch, author of Duct Tape Marketing "In this short but powerpacked book, [Jones] shares how to use certain key phrases to help you with the winning edge." —Bryan Eisenberg, NYT bestselling author of Waiting for Your Cat to Bark? and Be Like Amazon "Exactly What to Say is a must-read for anyone looking to be more persuasive in their business and personal lives." —Seth Price, bestselling author of The Road to Recognition

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Expert Secrets - Russell Brunson Cover Art

Expert Secrets

Expert Secrets The Underground Playbook for Converting Your Online Visitors into Lifelong Customers by Russell Brunson

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets , Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don't hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

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Objections - Jeb Blount & Mark Hunter Cover Art

Objections

Objections The Ultimate Guide for Mastering The Art and Science of Getting Past No by Jeb Blount & Mark Hunter

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections . There is democracy in objections. Every salesperson must endure many NOs in order to get to YES.  Objections don’t care or consider: Who you are What you sell How you sell If you are new to sales or a veteran If your sales cycle is long or short – complex or transactional For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Following in the footsteps of his blockbuster bestsellers  Fanatical Prospecting  and  Sales EQ , Jeb Blount’s Objections  is a comprehensive and contemporary guide that engages your heart and mind. In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what’s really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections. What you won’t find, though, is old school techniques straight out of the last century. No bait and switch schemes, no sycophantic tie-downs, no cheesy scripts, and none of the contrived closing techniques that leave you feeling like a phony, destroy relationships, and only serve to increase your buyers’ resistance. Instead, you’ll learn a new psychology for turning-around objections and proven techniques that work with today’s more informed, in control, and skeptical buyers. Inside the pages of Objections , you’ll gain deep insight into: How to get past the natural human fear of NO and become rejection proof The science of resistance and why buyers throw out objections Human influence frameworks that turn you into a master persuader The key to avoiding embarrassing red herrings that derail sales calls How to leverage the “Magical Quarter of a Second” to instantly gain control of your emotions when you get hit with difficult objections Proven objection turn-around frameworks that give you confidence and control in virtually every sales situation How to easily skip past reflex responses on cold calls and when prospecting How to move past brush-offs to get to the next step, increase pipeline velocity, and shorten the sales cycle The 5 Step Process for Turning Around Buying Commitment Objections and closing the sale Rapid Negotiation techniques that deliver better terms and higher prices As you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence in your ability to face and effectively handle objections in any selling situation. And, with this new-found confidence, your success and income will soar.  

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The Hype Machine - Sinan Aral Cover Art

The Hype Machine

The Hype Machine How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How WeMust Adapt by Sinan Aral

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond   “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”— New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY  WIRED  • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

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Creating Superfans: How To Turn Your Customers Into Lifelong Advocates - Brittany Hodak Cover Art

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak

Superfans aren’t just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand. You’ll learn how to: define, understand, and share your own unique brand story better capture, understand, and utilize customer feedback connect your brand’s story to your individual customers’ stories make exceeding customer expectations business-as-usual regularly earn and capitalize on customer referrals You’ll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you’re launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.

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The Persuasion Code - Christophe Morin & Patrick Renvoise Cover Art

The Persuasion Code

The Persuasion Code How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin & Patrick Renvoise

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™.  Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology:  The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime  will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

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Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss Summary - Turbo-Learning Cover Art

Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss Summary

Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss Summary by Chris Voss - Negotiating As If Your Life Depended On It - A Comprehensive Summary by Turbo-Learning

Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss Summary Chris Voss is an FBI negotiator with over twenty years of expertise operating within the field, and an extended second career teaching at Georgetown University and USC. In his book, Never Split the Difference: Negotiating As If Your Life Depended On It, Voss brings the reader right into the exhilarating world of crisis negotiations, beginning every chapter with an exciting case wherever he or one among his colleagues had to negotiate to avoid wasting someone's life. His captivating accounts include kidnappings, hostage situations, and humorously, a trip to the car dealership to haggle for a new truck. Interspersed between the action, Voss delivers a lesson in each chapter explaining the principles and tactics he used to resolve each particular negotiation. He explains the psychology of his principles in easy to understand language, and makes them relatable to our everyday lives by giving examples of exactly how they were applied by an average person in a situation at their job, in business dealing, or even when speaking to a telemarketer. Each chapter is divided into sub-sections with their own bold faced heading to make them easy to find and read, and the lessons are cleverly written and full of wit and humor, as well as step-by-step instructions. Each chapter ends with a sub-heading titled "Key Lessons" where Voss reviews the main points of his teachings as a reminder, and cleverly drills home the point he is trying to make one last time so the lesson really sticks. Best of all is the way Voss takes something so far removed from the ordinary lives of most people; FBI negotiation tactics during a crisis, and teaches us how to utilize them to get a promotion at work, negotiate for a raise, or get a better deal when buying a home. This book is incredibly fun to read, wonderfully informative, and leaves you feeling empowered to negotiate your way to anything you want. Here is a Preview of What You Will Get: ⁃ A Detailed Introduction ⁃ A Comprehensive Chapter by Chapter Summary ⁃ Etc Get a copy of this summary and learn about the book.

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Sell More with Science - David Hoffeld Cover Art

Sell More with Science

Sell More with Science The Mindsets, Traits, and Behaviors That Create Sales Success by David Hoffeld

The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success. Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science , David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world. Here, Hoffeld utilizes research studies from social psychology, neuroscience, and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition. You’ll discover:    • two evidence-based mindsets that will help you earn more sales    • seven strategies that will boost your chances of reaching any goal    • powerful principles that will enhance your ability to guide potential clients into positive buying decisions    • ways to win day-to-day interactions—in business and beyond    • how to reframe any idea or situation    • what it means to sell with integrity    • a science-backed formula you can follow to create positive career change    • and much more  Filled with practical insights and exercises, Sell More with Science is a game-changing guide for anyone who wants to take their influence, sales, or career to new heights.

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The Creative Brief Blueprint - Kevin McTigue & Derek Rucker Cover Art

The Creative Brief Blueprint

The Creative Brief Blueprint Crafting Strategy That Generates More Effective Advertising by Kevin McTigue & Derek Rucker

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.

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The Miracle Morning for Real Estate Agents: It's Your Time to Rise and Shine by Michael J. Maher, Michael Reese, Jay Kinder, Honoree Corder, & Hal Elrod Summary - Turbo-Fastread Cover Art

The Miracle Morning for Real Estate Agents: It's Your Time to Rise and Shine by Michael J. Maher, Michael Reese, Jay Kinder, Honoree Corder, & Hal Elrod Summary

The Miracle Morning for Real Estate Agents: It's Your Time to Rise and Shine by Michael J. Maher, Michael Reese, Jay Kinder, Honoree Corder, & Hal Elrod Summary by Michael J. Maher, Michael Reese, Jay Kinder, Honoree Corder, & Hal Elrod - It's Your Time to Rise and Shine - A Comprehensive Summary by Turbo-Fastread

The Miracle Morning for Real Estate Agents: It's Your Time to Rise and Shine by Michael J. Maher, Michael Reese, Jay Kinder, Honoree Corder, & Hal Elrod Summary In the fast-paced, ever-evolving world of real estate, agents often find themselves juggling numerous responsibilities, from managing client relationships and marketing properties to staying updated with market trends and closing deals. The demands of this career can be overwhelming, leading to stress, burnout, and a sense of perpetual chaos. It is in this context that the concept of the Miracle Morning emerges as a beacon of hope and transformation. This book, The Miracle Morning for Real Estate Agents: It's Your Time to Rise and Shine, is designed to provide real estate professionals with a powerful and practical framework to start their days with purpose, clarity, and energy. The journey to becoming a successful real estate agent is rarely straightforward. Many agents enter the industry with dreams of financial independence, flexible schedules, and the satisfaction of helping clients find their dream homes. However, the reality often includes long hours, fluctuating income, and the constant pressure to outperform competitors. The Miracle Morning offers a solution to these challenges by introducing a morning routine that can help agents reclaim control over their time, mindset, and overall well-being. The Miracle Morning is not just another self-help fad; it is a proven system that has transformed the lives of thousands of individuals across various professions. Originating from Hal Elrod's bestselling book, The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM), this approach has been adapted specifically for real estate agents in collaboration with industry experts Michael J. Maher, Michael Reese, Jay Kinder, and Honoree Corder. Together, they have tailored the Miracle Morning practices to address the unique challenges and opportunities within the real estate sector. At its core, the Miracle Morning is built around six key practices, collectively known as SAVERS: Silence, Affirmations, Visualization, Exercise, Reading, and Scribing. Each of these practices plays a crucial role in setting a positive tone for the day and fostering personal and professional growth. By dedicating time to these activities every morning, real estate agents can develop the mental, emotional, and physical resilience needed to thrive in their careers. The concept of Silence encourages agents to start their day with a moment of mindfulness or meditation. Here is a Preview of What You Will Get: ⁃ A Detailed Introduction ⁃ A Comprehensive Chapter by Chapter Summary ⁃ Etc Get a copy of this summary and learn about the book.

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O plano de marketing de 1 página - Allan Dib Cover Art

O plano de marketing de 1 página

O plano de marketing de 1 página Conquiste clientes, ganhe dinheiro e faça a diferença by Allan Dib

Publicado em mais de 15 idiomas e presença recorrente nas listas de “livros de marketing essenciais”, livro reúne as principais técnicas para alavancar um negócio, independentemente do ramo. Se seu objetivo ao montar um negócio não é ganhar dinheiro, ou você está mentindo ou o que você faz é apenas um hobby. Mas é claro que, entre ter um negócio e ter um negócio verdadeiramente lucrativo, há um caminho longo e desafiador. Da expertise ao gerenciamento de todos os pontos necessários a seu produto ou serviço, são inúmeras as habilidades que precisam ser dominadas para que a semente germine (e dê frutos). Então, o que torna as empresas bem-sucedidas? A resposta é simples: marketing. Para construir um negócio de sucesso, um empreendedor precisa dedicar a mesma quantidade de atenção e esforço às estratégias de marketing que dedica a tudo mais na administração do negócio. Ninguém sabe como são bons seus produtos ou serviços até comprá-los – antes da compra, as pessoas só sabem que seu marketing é bom. Em termos simples: vence quem tem o melhor marketing. Em O Plano de Marketing de 1 Página , Allan Dib, empresário e especialista na área, não só oferece um modelo simples e rápido de plano de marketing (que tem, literalmente, só uma página), como ensina a projetá-lo de modo a estimular uma resposta imediata de clientes em potencial. Com linguagem clara e pensado para otimizar o tempo de implementação e resposta de cada um dos tópicos, este livro é o “manual de usuário” do empreendedor de sucesso.

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Story Business: Why Stories Rule the World and How They Can Reinvent Your Business - Gavin McMahon Cover Art

Story Business: Why Stories Rule the World and How They Can Reinvent Your Business

Story Business: Why Stories Rule the World and How They Can Reinvent Your Business by Gavin McMahon

Stories move people—and people move business. In  Story Business , Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful—and undervalued—tool for driving business success. Drawing on vivid examples of the rise and fall of real-world companies, McMahon exposes a timeless truth:  It's not the best ideas that win, but the best-packaged ideas. From shaping strategy and launching products to leading teams and building culture, McMahon shows that storytelling isn't just a marketing tool or a way to dress up facts—it's a force that transforms ideas into catalysts people can see, feel, and rally behind. In this book, you'll explore six essential genres of business storytelling— value, product, brand, sales, leadership, and culture —each with practical tools to help you connect, persuade, and inspire. You'll learn how to shape a compelling hook, turn numbers into narratives, and rally teams around a shared vision. If you've ever tried to spark change or rally a team—only to be met with blank stares—this book is for you. It's about breaking through using the same skill humans have relied on for tens of thousands of years: telling a better story. With his signature straight talk, Gavin McMahon cuts through corporate jargon to reveal the fundamental truths of storytelling. Page by page,  Story Business  will teach you how to captivate, persuade, and lead—all by telling stories that stick. -- "Informing… inspiring… an absolute delight to read." — Ken Blanchard ,  The One Minute Manager "Story Business is both blueprint and battle cry for leaders ready to wield humanity's oldest and most powerful technology." — Jimmy Soni , bestselling author of  The Founders

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The B.R.A.N.D and trust F.U.N.N.E.L Method - MARIA ALEJANDRA ESCOBAR HUERTAS Cover Art

The B.R.A.N.D and trust F.U.N.N.E.L Method

The B.R.A.N.D and trust F.U.N.N.E.L Method by MARIA ALEJANDRA ESCOBAR HUERTAS

What if the real problem with most marketing isn't visibility but believability? In The B.R.A.N.D and Trust F.U.N.N.E.L Method , María Alejandra Escobar Huertas challenges the obsession with virality, likes, and empty attention, and introduces a smarter path to growth: building trust as a system. Through a practical neuromarketing lens, she shows why people buy, why they hesitate, and how brands can reduce uncertainty, strengthen credibility, and turn interest into real revenue. This book is a hands-on guide for founders, marketers, and business leaders who want more than noise. Inside, readers will discover the B.R.A.N.D. Core, the Trust Stack, conversion-driven funnel design, pricing as a trust signal, campaign sequencing that does not rely on virality, ethical premiumization, and retention strategies that turn first-time buyers into loyal customers. Grounded in real case applications across e-commerce, specialty coffee, and services, this book offers a clear, modern framework for building brands that people do not just notice but believe in

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The Corporate Sponsorship Toolkit, Second Edition - Kim Skildum-Reid Cover Art

The Corporate Sponsorship Toolkit, Second Edition

The Corporate Sponsorship Toolkit, Second Edition Using sponsorship to help people fall in love with your brand by Kim Skildum-Reid

Meaning is sponsorship's superpower! When you use sponsorship to build a brand, you are using the most powerful marketing tool you have. Why? Because you have the privilege of connecting with people - building relationships and alignment with them - through something they have already decided they care about. It's that meaning that drives your results. Get it right and your results will skyrocket. Get it wrong and you could easily damage your brand. This comprehensive manual for corporate sponsorship will guide you through the mindset, strategies, and tactics to develop amazing, best-practice sponsorships that add value to people's fan experiences and nurture your connections with target markets, building preference, loyalty, and advocacy for real impact on your bottom line. This toolkit is packed with straightforward tools, techniques, templates, checklists, and resources - many of them downloadable - to assist novices, seasoned professionals, and senior executives alike in getting the most from their sponsorship investments, doing it cost-effectively, and measuring the results. Who will benefit from this book? Anyone trying to get a marketing return from their sponsorship investments, such as: Corporate brand managersChief marketing officersCorporate sponsorship managersLocal, state, and federal government marketersEconomic development organisationsSponsorship consultantsRightsholders who want to understand the other side of the sponsorship equation

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$100M Offers Summary and Workbook - Alex Hormozi Cover Art

$100M Offers Summary and Workbook

$100M Offers Summary and Workbook How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi

** OVER 1,000,000 COPIES SOLD in the $100M SERIES!! ** Companion to the $100M Offers, which has been the Number 1 Amazon BEST SELLER for over THREE YEARS! I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you. Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what? Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, e-commerce, software, and brick & mortar. But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales(!). Instead, we were able to do this one thing really well….we created offers so good, people felt stupid saying no. Here’s exactly what this book will show you how to do: How To Charge a Lot More Than You Currently Are… a- The Tiny Market Big Money Process we use to laser focus on niche markets overflowing with cash b- The “Unfair” Pricing formula….how we 100x’d our pricing (and got more people to say yes….for real) c- The Value Flip...so you never get price compared again (that’s a promise) d- The Virtuous Cycle of Price...use it to outspend your competition (for good) while using your product to attract the best talent. How To Make Your Product So Good, Prospects Find A Way To Pay For It a- The Unbeatable Value Equation….to make what you sell worth more than your prospects have ever received b- The Delivery Cube….to make delivering your products and services cost less but provide more c- The Trim & Stack Hack….to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17M in profit on $28M in revenue in a year when I was 28 years old). How To Enhance Your Offer So Much, Prospects Buy Without Hesitating a- The Scarcity Stack….how to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you ask b- The “Everyday” Urgency Blueprint... to get prospects to buy RIGHT NOW, using everyday life to create real, ethical time pressure c- Unbeatable Bonuses...and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish! d- God-mode Guarantees...so good they make anyone say yes (even people who would never normally consider buying). I’ll show you how to stack and layer all 4 types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself. e- Magic Naming Formula to get the absolute highest response rates and conversion rates from everything you do to get new clients and so much more… The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale. If you want to get more prospects to reply to your ads for less advertising dollars and get them to say YES to breathtaking prices...then ADD TO CART, use its contents, and see for yourself.

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Robert Cialdini's Influence the Psychology of Persuasion - Turbo-Learning Cover Art

Robert Cialdini's Influence the Psychology of Persuasion

Robert Cialdini's Influence the Psychology of Persuasion - A Comprehensive Book Review by Turbo-Learning

A Comprehensive Book Review of Influence Influence, a classic book, written by Dr. Robert B. Cialdini, explains the psychology of persuasion. Though this book focuses on the persuasion tactics of marketing and sales organizations, the principles it puts forth apply to all persuasion situations. Influence tries to explain the psychology of why people say “yes” and gives practical guidelines on how to apply these findings in daily life situations. Dr. Cialdini received his graduate and postgraduate training from the University of North Carolina and Columbia University. He is considered to be one of the top experts in the field of the study of influence and persuasion. This book is a result of his thirty-five years of rigorous, evidence-based research. He even did a three-year long experiment in which he took on several roles to test his theories. His motivation for studying this behavior was that he had gotten tired of being taken advantage of everywhere he went. He wanted to know why he, a reasonably intelligent man, was so susceptible to sales pressures. He presents his ideas asking his readers to “learn what people are doing to try to exploit you so you won’t fall for it.” Dr. Cialdini relies on two main sources for his conclusions: social experiments and advice from compliance professionals. As a researcher, he used the participant observer approach and participated in the activity he wished to observe – as a potential employee or trainee. Drawing from his extensive research in the field of social psychology, this book explores six “rules of thumb,” or principles, of persuasion. Although there are thousands of different tactics that compliance practitioners employ to produce an affirmative response, according to Cialdini, the majority fall within six basic categories which he terms “weapons of influence.” Each of these categories is governed by a fundamental psychological principle that directs human behavior and forms the basis of a chapter in the book. Here is a Preview of What You Will Get: ⁃ A Detailed Introduction ⁃ A Comprehensive Chapter by Chapter Book Review ⁃ Etc Get a copy of this book review and learn about the book.

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$100M Money Models - Alex Hormozi Cover Art

$100M Money Models

$100M Money Models How To Make Money by Alex Hormozi

*Guinness World Record: Fastest Selling Non-Fiction Book in History* ** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! ** This book will show you the art of getting more customers to spend more money faster. If you have a business, this book will help you make more from it. If you don’t have a business, this will help you start one. If you have parents, this book will help you retire them. If you have rivals, this book will help you beat them. If you have monetary goals, this book will help you achieve them. I’m not a happiness guru, a fitness guru, an investing guru, or anything else. But, I can show you how to accelerate cash flow in a business - in other words - get more customers to spend more money in less time (over & over again). I know because it’s all I’ve done in my adult career. I crossed $100M net worth by age 31. Today: I buy and scale companies at my family office Acquisition.com. My side hustle: I make content showing how we do it. My joke life goal is to be the most jacked billionaire. My real-life goal is to die with nothing left to give. A little more about the book if you want that… A Money Model is a deliberate sequence of offers. It’s what you offer, when you offer, and how you offer it to make as much money as you can as fast as you can. Ideally, to make enough money from one customer to get and service at least two more customers in less than thirty days. And it rarely looks clean, but I break $100M Money Models into three stages: Stage I: Get Cash - Attraction Offers get more customers for less Stage II: Get More Cash - Upsell & Downsell Offers make more money from them faster Stage III: Get The Most Cash - Continuity Offers maximize their total money spent In real life, it happens like this... First, I get customers reliably. Then, I make sure they pay for themselves reliably. Then, I make sure they pay for other customers reliably. Then, I start maximizing each customer’s long-term value. Then, I spend as many advertising dollars as I can to print as much money as possible. This is my cookbook for making money. It took me over a decade to learn all these tactics. It’ll take you three hours. Use responsibly. Enjoy. If you want to learn more and make more money for your business...then ADD TO CART, use its contents, and see for yourself. Disclaimer: This book is for educational purposes only and does not guarantee results. Business outcomes vary based on many factors outside the author’s control. Nothing herein should be taken as legal, financial, or professional advice. The author and publisher disclaim liability for any losses or decisions made from use of this material

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Sales Pitch: How to Craft a Story to Stand Out and Win - April Dunford Cover Art

Sales Pitch: How to Craft a Story to Stand Out and Win

Sales Pitch: How to Craft a Story to Stand Out and Win by April Dunford

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market. Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn: ● Why you need to be your prospect’s guide in the buying process ● Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence ● How “do nothing” is the most fearsome competitor you have ● How and when qualification, discovery, and product demos fit into a sales pitch ● How your positioning is reflected in a great sales narrative ● Why your differentiated value is the star of the show ● The eight components of a solid sales pitch A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.

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Cold Calling Sucks (And That's Why It Works) - Armand Farrokh & Nick Cegelski Cover Art

Cold Calling Sucks (And That's Why It Works)

Cold Calling Sucks (And That's Why It Works) A Step-by-Step Guide to Calling Strangers in Sales by Armand Farrokh & Nick Cegelski

Your Ultimate Guide to Book 1 in 3 Cold Calls "The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!" - JEB BLOUNT, bestselling author of Fanatical Prospecting Cold calling is painful and uncomfortable for every single salesperson on Earth. The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection. But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard. Cold calling sucks. And that's why it works. While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever read: Step-by-Step Breakdowns & Talk Tracks. You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.Audio Clips to Master Tone. It's not just what you say, but how you say it. Listen to over 31 voiceovers embedded in QR codes.Examples for Every Industry. Learn from interviews with 200+ elite reps who sell Saas, real estate, and everything in-between.Backed by Gong Data on 300M+ Cold Calls. Every tactic is supported by results from real cold calls so you know it actually works. If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect. This is your step-by-step-guide to get there. Founders of the #1 sales podcast, 30 Minutes to President's Club, Armand Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.

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Let's Get Real or Let's Not Play - Mahan Khalsa & Randy Illig Cover Art

Let's Get Real or Let's Not Play

Let's Get Real or Let's Not Play Transforming the Buyer/Seller Relationship by Mahan Khalsa & Randy Illig

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. Elevate your career with this essential guide for sales professionals and entrepreneurs alike.

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Pre-Suasion - Robert Cialdini Cover Art

Pre-Suasion

Pre-Suasion A Revolutionary Way to Influence and Persuade by Robert Cialdini

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” ( Harvard Business Review )—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre -suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times , and “compelling” by The Wall Street Journal , Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” ( Forbes ).

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Pushing Up People - Art Williams Cover Art

Pushing Up People

Pushing Up People by Art Williams

Pushing Up People is about time-tested, proven principles that will help you identify winners, get the most out of your people, help your people have fantastic success and, ultimately, push YOU to the top!! This was the definitive book that explained how to be a success in multi-level marketing - it is all about how to treat your people to create a winning team - Art Williams did it and so can you!

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Phishing for Phools - George A. Akerlof & Robert J. Shiller Cover Art

Phishing for Phools

Phishing for Phools The Economics of Manipulation and Deception by George A. Akerlof & Robert J. Shiller

Why the free-market system encourages so much trickery even as it creates so much good Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will "phish" us as "phools." Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous. Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery—and how it can be reduced through greater knowledge, reform, and regulation.

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Everything I Know About Business I Learned from the Grateful Dead - Barry Barnes & John Perry Barlow Cover Art

Everything I Know About Business I Learned from the Grateful Dead

Everything I Know About Business I Learned from the Grateful Dead The Ten Most Innovative Lessons from a Long, Strange Trip by Barry Barnes & John Perry Barlow

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead , Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.

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Crystallizing Public Opinion (Original Classic Edition) - Edward Bernays Cover Art

Crystallizing Public Opinion (Original Classic Edition)

Crystallizing Public Opinion (Original Classic Edition) by Edward Bernays

A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to “regiment the mind.” Bernays’ work explains a large part of the popularity of today’s TV news shout-fest and angry social media posts. Bernays wrote, “crowds love a contest.” This dynamic fuels the hostile and sarcastic comment chains that populate Twitter and Facebook and taps into what Bernays called “the ‘herd’ point of view,” which results in mass audiences, mass products and mass-media events. Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. He counted among his clients the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution.

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The Happiness Industry - William Davies Cover Art

The Happiness Industry

The Happiness Industry How the Government and Big Business Sold us Well-Being by William Davies

“Deeply researched and pithily argued.” — New York Magazine “A brilliant, and sometimes eerie, dissection” of ‘the science of happiness’ and the modern-day commercialization of our most private emotions ( Vice ) Why are we so obsessed with measuring happiness?   In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5, the manual of all diagnosable mental illnesses, for the first time included shyness and grief as treatable diseases. Happiness has become the biggest idea of our age, a new religion dedicated to well-being.   Here, political economist William Davies shows how this philosophy, first pronounced by Jeremy Bentham in the 1780s, has dominated the political debates that have delivered neoliberalism. From a history of business strategies of how to get the best out of employees, to the increased level of surveillance measuring every aspect of our lives; from why experts prefer to measure the chemical in the brain than ask you how you are feeling, to why Freakonomics tells us less about the way people behave than expected, The Happiness Industry is an essential guide to the marketization of modern life. Davies shows that the science of happiness is less a science than an extension of hyper-capitalism.

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Gap Selling - Keenan Cover Art

Gap Selling

Gap Selling by Keenan

Die Menschen kaufen nicht etwa von Leuten, die sie mögen. Nein! Dem Käufer sind Sie, Ihr Produkt oder Ihre Dienstleistung egal. Es ist nicht Ihre Aufgabe, Einwände zu überwinden, sondern vielmehr die des Käufers. Das Abschließen ist nicht eine Fähigkeit von guten Verkäufern, sondern von schwachen Verkäufern. Der Preis ist nicht der Hauptgrund, warum Verkäufer ein Geschäft verlieren. Lösungsorientiertes Verkaufen räumt mit traditionellen und fest verankerten Verkaufsüberzeugungen auf, die Verkäufern seit Jahrzehnten zum Nachteil gereichen. Jahrelang haben Vertriebsmitarbeiter eine Vielzahl von Verkaufstaktiken und Glaubenssätzen angewandt, die unwissentlich viele der Probleme verursacht haben, die sie zu vermeiden versuchten, wie z. B. lange Verkaufszyklen, Preiseinwände, ausbleibende Entscheidungen, Interessenten wenden sich ab, zusätzliche Anforderungen in letzter Minute, und vieles mehr. Erfolg im Verkauf erfordert mehr als eine Reihe von Taktiken. Vertriebsleute müssen das Spiel des Verkaufens verstehen, wie der Verkauf funktioniert und was der Käufer durchläuft, um zu seiner Entscheidung zu gelangen, zu kaufen (Veränderung) oder nicht zu kaufen (keine Veränderung). Gap Selling ist ein Buch, welches das Spiel ändert und den Verkaufs-IQ von Vertriebsorganisationen überall auf der Welt erhöhen soll. In seinem unverblümten und respektlosen Stil räumt Keenan mit den müden alten Verkaufsmythen auf, die für die frustrierenden Verkaufsprobleme von heute verantwortlich sind, und zeigt einen verblüffend wirkungsvollen neuen Weg auf, mit Käufern in Beziehung zu kommen. Die heutige Vertriebswelt ist übersät mit verklärten Auftragnehmern, die einem frustrierten Käufer gefügig und nicht in der Lage sind, den Verkauf zu beeinflussen und einen Wert zu schaffen. Lösungsorientiertes Verkaufen ändert das Drehbuch und kreiert Verkaufsleute mit großem Einfluss in jeder Phase des Kaufprozesses, die in der Lage sind, die wichtigsten Kriterien im Verkauf zu beeinflussen: Kürzere VerkaufszyklenGesteigerte UmsätzeErhöhte GeschäftswerteHöhere ErfolgsquotenWeniger negative EntscheidungenMehr Kontakteund zufriedenere Käufer Lösungsorientiertes Verkaufen erhöht den Verkaufs-IQ der Vertriebswelt und macht Auftragnehmer zu Beeinflussern im Verkauf.   Allgemeine Bewertungen "Von praktischen Tipps und Strategien über die Einstellung von Vertriebsmitarbeitern für Lösungsorientiertes Verkaufen bis hin zum Management entsprechender Vertriebsteams bietet dieses Buch alles, was man über Lösungsorientiertes Verkaufen wissen muss. Für die meisten Verkaufsleute wäre es bestimmt ratsamer, dieses Buch 20 Mal zu lesen als 20 andere Bücher zum Thema Vertrieb jeweils nur einmal. Doch dieses Buch ist nicht nur für Verkäufer. Es ist ein Buch, von dem Marketingfachleute, Kundenbetreuungsteams und Wirtschaftsführer gleichermaßen profitieren können – es beschreibt die bessere Art, Geschäfte zu machen. Tatsächlich ist es ein Buch, das ich im Laufe meiner Karriere noch viele Male lesen werde." --Caleb Malik, Verkaufsleiter bei SmartBug Media   "Wenn mein Gedächtnis plötzlich gelöscht würde und ich im Verkauf wieder von vorn anfangen müsste, und ich hätte nur ein einziges Lehrmittel zur Verfügung, um mich zu entwickeln, dann wäre es dieses Buch." --Casper Fopp, Bereichsleiter Umsatz bei Wondersign

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Built To Last In Direct Selling - Rob Sperry Cover Art

Built To Last In Direct Selling

Built To Last In Direct Selling The Systems, Culture, and Leadership Frameworks That Combine Legacy Principles With Modern-Day Exectution by Rob Sperry

Built to Last in Direct Selling is a strategy-first handbook for corporate teams and executives looking to create real momentum in today's evolving channel. Written by Rob Sperry - author, speaker, and strategic advisor to legacy brands and startups alike - this book breaks down the cultural, operational, and leadership systems that drive lasting growth in direct selling. Inside, you'll find insights developed from two decades in the profession, coaching over 1,700 verified top earners and consulting across more than 20 companies. From leadership development and infrastructure to retention, recognition, compensation, and compliance, this book offers frameworks that are simple, scalable, and field-tested. If you're serious about building something sustainable, this book will give your team the language, tools, and structure to align corporate strategy with real-world field execution. Built for decision-makers. Trusted by leaders. Designed for companies that want to matter five years from now, not just today.

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$100M Leads Summary & Workbook - Alex Hormozi Cover Art

$100M Leads Summary & Workbook

$100M Leads Summary & Workbook How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi

Companion to the $100M Leads You can get 2x, 10x, or 100x more leads than you currently are withoutchanging anything about what you sell… This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting. The problem is - most business owners don’t know how to get leads. I wrote this book to solve your LEADS problem. Today, our companies generate 20,000+ new leads per day across sixteen different industries. And, they do it using the eight “never-go-hungry” playbooks inside. Once you see them, you can’t unsee them. They’re so powerful, they work without your permission. Inside you will find… …The easiest way to get another five customers tomorrow …The hook-retain-reward system to transforms content into leads …The 6-part ad framework that gets more people - especially strangers - to want what you sell …The one question that immediately turns any stranger (no matter how cold) into a hot lead …The 7 direct referral methods responsible for 30% of my sales …The affiliate playbook that gets hundreds of other businesses to advertise your stuff for free …The agency agreement that gets them to teach you their lead-getting secrets at no cost …The how-to-get-people-off-the-streets-and-getting-you leads in under 2 weeks framework …and everything else that got our companies boatloads of leads…fast. And the best part is…you can use these playbooks to get more leads within an hour of reading this book. You just have to know where to look…and the first place is inside. If you want to get more leads for your business...then ADD TO CART, use its contents, and see for yourself.

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