iBooks Top Sales & Marketing Ebooks

The best selling sales and marketing ebooks at Apple's iBookstore. The chart of the most popular sales and marketing business iBook best sellers updated daily.

Chart list of the top selling sales and marketing ebooks was last updated:

Busines & Finance Ebook Best Sellers

Top Sales and Marketing Ebook Best Sellers

1

$100M Offers - Alex Hormozi Cover Art

$100M Offers

$100M Offers How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.

2

The Challenger Sale - Matthew Dixon & Brent Adamson Cover Art

The Challenger Sale

The Challenger Sale Taking Control of the Customer Conversation by Matthew Dixon & Brent Adamson

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

3

Any Insights Yet? - Chris Kocek Cover Art

Any Insights Yet?

Any Insights Yet? Connect the Dots. Create New Categories. Transform Your Business. by Chris Kocek

Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. "Any Insights Yet?" demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, "Any Insights Yet?" provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.

4

Influence: Science and Practice - Robert B. Cialdini Cover Art

Influence: Science and Practice

Influence: Science and Practice (5th Edition) by Robert B. Cialdini

Influence: Science and Practice  is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).   Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of  Influence reminds the reader of the power of persuasion.   Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

5

The Psychology of Selling - Brian Tracy Cover Art

The Psychology of Selling

The Psychology of Selling Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy

Based on the Bestselling Audio Series, OVER ONE MILLION SOLD How To Double and Triple Your Sales in Any Market. Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again. In The Psychology of Selling, Tracy shows how salespeople can learn to control their thoughts, feelings, and actions to make themselves more effective. You'll learn: "The inner game of sales and selling."How to eliminate the fear of rejection.How to build unshakeable confidence.The psychology of why people buy and how to leverage it. The Psychology of Selling quickly gives you a series of ideas, methods, strategies, and techniques that you can use right away to make more sales, faster and easier than ever before. More salespeople have become millionaires by listening to and applying these ideas than from any other sales training process ever developed.

6

Fanatical Prospecting - Jeb Blount & Mike Weinberg Cover Art

Fanatical Prospecting

Fanatical Prospecting The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount & Mike Weinberg

Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

7

Little Bosses Everywhere - Bridget Read Cover Art

Little Bosses Everywhere

Little Bosses Everywhere How the Pyramid Scheme Shaped America by Bridget Read

A “gripping” ( The Washington Post ) work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing: a massive money-making scam and radical political conspiracy that has remade American society. “Reads like a thriller . . . masterfully illuminates the tricks and sleights of hand that in multilevel marketing are simply the rules of doing business.”— The New York Times Book Review (Editors’ Choice) A BEST BOOK OF THE YEAR: THE WASHINGTON POST , NPR, PUBLISHERS WEEKLY Companies like Amway, Mary Kay, and Herbalife advertise the world’s greatest opportunity: the chance to be your own boss via an enigmatic business model called multilevel marketing, or MLM. They offer a world of pink Cadillacs, white-columned mansions, tropical vacations, and—most precious of all—financial freedom. If, that is, you’re willing to shell out for expensive products and recruit everyone you know to buy them, and if they recruit everyone they know, too, thus creating the “multiple levels” of MLM. Overwhelming evidence suggests that most people lose money in multilevel marketing, and that many MLM companies are pyramid schemes. Yet the industry’s origins, tied to right-wing ideologues like Ronald Reagan, have escaped public scrutiny. MLM has slithered in the wake of every economic crisis of the last century, from the Depression to the pandemic, ensnaring laid-off workers, stay-at-home moms, and teachers—anyone who has been left behind by rising inequality. In Little Bosses Everywhere , journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net, then profiting from the chaos. Along the way, Read delves into the stories of those devastated by the majority-female industry: a veteran in Florida searching for healing; a young mom in Texas struggling to feed her children; a waitress scraping by in Brooklyn. A wild trip down an endless rabbit hole of greed and exploitation, Little Bosses Everywhere exposes multilevel marketing as American capitalism’s stealthiest PR campaign, a cunning grift that has shaped nearly everything about how we live, and whose ultimate target is democracy itself.

8

To Sell Is Human - Daniel H. Pink Cover Art

To Sell Is Human

To Sell Is Human The Surprising Truth About Moving Others by Daniel H. Pink

Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of  Drive  and  A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion , comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight . Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind , Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

9

The Art of Persuasion - Bob Burg Cover Art

The Art of Persuasion

The Art of Persuasion Winning Without Intimidation by Bob Burg

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: • Making People Feel Important • Everything is Negotiable • Dealing with Difficult People • Persuasion in Action • What Sets You Apart from the Rest • Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

10

This Is Marketing - Seth Godin Cover Art

This Is Marketing

This Is Marketing You Can't Be Seen Until You Learn to See by Seth Godin

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising.  Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip . Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.  This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.  No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work.   * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

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Exactly What to Say: The Magic Words for Influence and Impact - Phil Jones Cover Art

Exactly What to Say: The Magic Words for Influence and Impact

Exactly What to Say: The Magic Words for Influence and Impact by Phil Jones

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want. Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world's leading sales trainers. He has trained more than two million people across five continents and fifty-six countries and coached some of the biggest global brands in the lost art of spoken communication. In 2013 he won the British Excellence in Sales and Marketing Award for Sales Trainer of the Year, the youngest-ever recipient of that honor. He has also written a series of best-selling books and developed a number of online training courses that have enrolled tens of thousands of members around the world. Phil divides his time between London and New York. Praise for Exactly What to Say: "Abracadabra—you are a millionaire! That is what will happen if you follow the advice from Phil Jones in this book." —Jeffrey Hayzlett, primetime TV and podcast host, chairman of C-Suite Network "Indeed, the right words spoken the right way, while perhaps not actually magic, can sure have the results of such." —Bob Burg, co-author of The Go-Giver "I think Phil says it best himself at the end of this fabulous read: "Everything you have learned in this book is simple, easy to do and works." It's tried and tested, proven and guaranteed to help you get your own way more often." —Philip Hesketh, professional speaker and author on the psychology of persuasion and influence "If you want to get prospects, clients, colleagues, bosses or anybody to say "yes" to what you want, I have three magic words of advice for you: "Get this book!" —Sylvie di Giusto, keynote speaker and corporate image consultant "This book is packed with ideas and easy-to-implement suggestions that will assist any individual in obtaining the outcomes they require from the conversations they have." —Grant Leboff, CEO, StickyMarketing.com "Exactly What to Say is packed full of real-world solutions that will lead you to achieving the outcomes you desire in life and business." —Richard Dixon, director, Holidaysplease "If you want to sell more and influence better, then this book is as close as you'll get to a magic wand or silver bullet to success!" —Rob Brown, founder Networking Coaching Academy and bestselling author of Build Your Reputation "Phil Jones helps uncover the truth in complex selling situations. These powerful phrases demonstrate how to influence others with integrity while never seeming pushy. You'll use these gems each and every day." —Ian Altman, co-author of Same Side Selling, Forbes.com columnist "Exactly What to Say could replace just about every other book on human behavior—it's that useful." —John Jantsch, author of Duct Tape Marketing "In this short but powerpacked book, [Jones] shares how to use certain key phrases to help you with the winning edge." —Bryan Eisenberg, NYT bestselling author of Waiting for Your Cat to Bark? and Be Like Amazon "Exactly What to Say is a must-read for anyone looking to be more persuasive in their business and personal lives." —Seth Price, bestselling author of The Road to Recognition

12

How to Make Maximum Money with Your Coffee Shop in Minimum Time - Greg Perry Cover Art

How to Make Maximum Money with Your Coffee Shop in Minimum Time

How to Make Maximum Money with Your Coffee Shop in Minimum Time Skyrocket Profits, Increase Customers, and Work Less! by Greg Perry

Why is it that almost every selling strategy that every coffee bar owner tries, to advertise, to market, and to attract paying customers is ineffective, costly, and wrong. Almost every penny that every coffee bar owner spends to attract paying customers is wasted; you might as well toss your money down the drain with this morning's used coffee grounds. Why rely on the same advertising methods everybody uses? Why trust your business's lifeblood - customers - to random attempts to promote your coffee shop? Stop the insanity! It's time for you to change if you want to make a lot of money in the coffee business. It's time for you to change now. • Surely you know that your advertising dollars are wasted, but what specific steps can you do to reverse that? You'll find out here! • How can you get customers to come to your shop when the corporate guys are down the street with all the benefits millions of dollars of branding afford them? You stop trying to compete with them and you let them worry about you! How? You'll find out here! • To advertise wisely, you need to know exactly how many customers a specific advertising method brought into your store. How many were new? How many were existing? You'll find out here! • Do you use your phone as an automatic money generating machine in your coffee bar? You'll learn how to do that here! • Do you know how to use your shop's WiFi signal for maximum profits? You'll find out how WiFi can boost your bottom line when you approach it correctly here! • Are you aware that the books and magazines your customers look at can do your selling for you? You'll see how they can here! • Are you so busy working in your coffee shop business that you have no time to work on your coffee shop business? Stop now! You can begin expanding, increasing your store's income steadily, and working on training your employees how to talk customers into happily spending more money in your store. The secrets to do just that are hidden in plain sight and clearly identified here!| • What business are you really in? If you answer that with "coffee shop" or "coffee bar" or "food and beverage" or any terms similar to those, you are missing gold. To learn exactly what business you are really in, just look here! • What good does a customer list do you in a business such as yours? If you do not know, then you will be shocked when your income doubles as the result of a list you start working on as soon as you see why here! You don't learn how to make more money in this book; you learn how you can boost your profits geometrically! A coffee bar is often a stagnant business with the owner and employees having no clue how to make customers happy and getting them to spend more in your store. The key to your new success is in this book. A book that is more like a manual showing you exactly, step-by-step, how to make your coffee bar the most happening place in town! You get no fluff here! You only get step-by-step training on making far more money with your coffee bar than you ever dreamed possible! So, you're probably working on being the best Third Wave coffee bar around. You mastered the beans, the roast, the flavor, the froth... ...Now it's time to get customers in the door to pay for everything! It's time you learned how to spend virtually nothing on attracting new customers while at the same time you learned how to make more money at this business than you ever dreamed imaginable. So the time is now... You need to decide to put your business on top of every other coffee bar in your area... You need to be the envy of every other coffee bar owner in your state who struggles to pay advertising bills that don't pull in customers. Is that corporate coffee shop just down the street? Good. The next thing they hear will be a giant sucking sound of their (former) regular customers running into your store again and again!

13

Purple Cow, New Edition - Seth Godin Cover Art

Purple Cow, New Edition

Purple Cow, New Edition Transform Your Business by Being Remarkable by Seth Godin

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow , first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

14

Scientific Advertising - Claude C. Hopkins Cover Art

Scientific Advertising

Scientific Advertising by Claude C. Hopkins

Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

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The Winner's Curse - Richard H. Thaler & Alex Imas Cover Art

The Winner's Curse

The Winner's Curse Behavioral Economics Anomalies, Then and Now by Richard H. Thaler & Alex Imas

Named one of Financial Times ’s Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way" Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The Winner’s Curse . Why do people cooperate with one another when they have no obvious motivation to do so? Why do we hold on to possessions of little value? And why is the winner of an auction so often disappointed? Over thirty years ago, Richard H. Thaler introduced readers to behavioral economics in his seminal Anomalies column, written with collaborators including Daniel Kahneman and Amos Tversky. These provocative articles challenged the fundamental idea at the heart of economics that people are selfish, rational optimizers, and provided the foundation for what became behavioral economics. That was then. Now, three decades later, Thaler has teamed up with economist Alex O. Imas to write a new book with an original and creative format. Each chapter starts with an original Anomaly, retaining the spirit of its time stamp. Then, shifting to the present, the authors provide updates to each, asking how the original findings have held up and how the field has evolved since then. It turns out that the original findings not only hold up well, but they show up almost everywhere. Anomalies pop up in people’s decisions to save for retirement and how they carry outstanding credit card debt. Even experts fail to optimize. The key concept of loss aversion explains missed putts by PGA pros and the selection of which stocks to sell by portfolio managers. In this era of meme stocks and Dogecoin, it is hard to defend the view that financial markets are highly efficient. The good news, however, is that the anomalies have gotten funnier. With both readability and rigor, The Winner’s Curse is for anyone, from those with a cursory understanding of economics to fellow economists. Each chapter provides a key insight into human behavior so readers learn how to better understand the choices made by their friends, colleagues, and customers, and they might just become better at making decisions themselves. Only recommended for humans.

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The Science of Self-Discipline - Peter Hollins Cover Art

The Science of Self-Discipline

The Science of Self-Discipline The Willpower, Mental Toughness, and Self-Control to Resist Temptation and Achieve Your Goals by Peter Hollins

Your best intentions are not enough. Learn to scientifically engineer a disciplined life, become relentless, and never give up . Whatever you want in your life, self-discipline is the missing piece. Goals will remain dreams if you make the mistake of relying on motivation and your best drawn plans. The Science of Self-Discipline is a deep look into what allows us to resist our worst impulses and simply execute, achieve, produce, and focus. Every principle is scientifically-driven and dissected to as be actionable and helpful as possible. You’ll learn how top performers consistently exercise self-discipline, as well as what drives us on an instinctual, psychological level to act. This isn’t just a book; it’s a roadmap to the human psyche and will allow you to accomplish exactly what you set out to do, every time. When you understand what drives your cravings and the true roots of self-discipline, you’ll be able to rise above your temporary discomfort and focus on what really matters. Discover every factor that impacts self-discipline for better or worse. Break free of excuses, distractions, laziness, and temptations. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Beat instant gratification and create limitless motivation. •The biological basis of self-discipline - and why it’s beneficial to you. • Discipline tactics for high performers such as Navy SEALs. •Diagnosing what motivates you, what drains you, and what moves you emotionally. • Engineering an environment and social circle that boosts self-discipline. Form productive habits to increase your focus, strengthen your resolve, and stop giving up from boredom or frustration. •Why choosing two marshmallows over one matters. • Four questions for any potential lapse in willpower. •The interplay between habits, motivation, and self-discipline. Self-discipline and willpower will fundamentally change your life.

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Advertising Concept Book 3E - Pete Barry Cover Art

Advertising Concept Book 3E

Advertising Concept Book 3E Think Now, Design Later by Pete Barry

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.

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Breakthrough Copywriter  - Dr. Robert C. Worstell & Eugene Schwartz Cover Art

Breakthrough Copywriter 

Breakthrough Copywriter  Eugene M. Schwartz' Breakthrough Advertising Review Notes by Dr. Robert C. Worstell & Eugene Schwartz

Here is a book that was used to make more money than most of us ever dream of accumulating -  by men who were not in the business of advertising at all! How did this happen? Why was a publisher, a financier, a manufacturer of novelties, able to make so very much money with a book that is about putting sentences together? Are the sentences contained in the pages that follow actually that powerful? Are they far more universally adaptable than I had first thought... so they are no longer about advertising products, but literally about opening whole new markets for them?  This book outwardly talks about the sentences that make up the primary appeal of that product to that market. But its true and deeper message is found when it is interpreted as a market-diviner, and a market-intensifier. In other words, its message will show you how to find your "dream" market, and how to drive it into a national "feeding frenzy."  (From the Preface.) Get Your Copy Today - and Find the Marketing Secrets You’ve Been Missing!

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Can Marketing Save the Planet? - Michelle Carvill & Gemma Butler Cover Art

Can Marketing Save the Planet?

Can Marketing Save the Planet? 101 Practical Ways to Use Sustainable Marketing as a Force for Good by Michelle Carvill & Gemma Butler

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

20

Winning at Sales - Taylor A. Welch Cover Art

Winning at Sales

Winning at Sales How to Get So Good People Say “Thank You” for Letting Them Buy by Taylor A. Welch

Learn to master the #1 “lever” to growing your personal income: sales. Every great invention and advancement in history took place because someone was willing to use their words to sell something.Whether you are trying to grow a business, make more money, or simply live a better life, you need to master the game of influence. The concepts Taylor shares in this book have created dozens of 7 and 8 figure brands. Now, for the first time, he’s giving you the masterpiece “source material” to influencing human decisions.He pulls on the personal experience of training almost 5,000 clients, hundreds of thousands of customers, and over 700,000 sales calls to teach you how to grow your influence without being gross. You will not only get better at sales, you will learn the secret art of human connection. Filled with models, concepts, frameworks and scripts, this book is a guide that you will read again and again to influence people to make decisions that are good for them and good for you.Learning how to sell is about more than just what to say. It’s how you say it; when you say it; when to say nothing at all; and the emotional state you are in when you finally do speak. It’s about human advocacy and respect for your customer. And whether you’re brand new to sales or a seasoned professional looking for an edge, it will teach you to get so good that your clients and customers will say “thank you” for letting them buy.

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Building a StoryBrand 2.0 - Donald Miller Cover Art

Building a StoryBrand 2.0

Building a StoryBrand 2.0 Clarify Your Message So Customers Will Listen by Donald Miller

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers. In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage. In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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How I Raised Myself From Failure to Success in Selling - Frank Bettger Cover Art

How I Raised Myself From Failure to Success in Selling

How I Raised Myself From Failure to Success in Selling by Frank Bettger

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

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Traffic Secrets - Russell Brunson Cover Art

Traffic Secrets

Traffic Secrets The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

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All Marketers (Are Liars) Tell Stories - Seth Godin Cover Art

All Marketers (Are Liars) Tell Stories

All Marketers (Are Liars) Tell Stories The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.” From the Trade Paperback edition.

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Crystallizing Public Opinion (Original Classic Edition) - Edward Bernays Cover Art

Crystallizing Public Opinion (Original Classic Edition)

Crystallizing Public Opinion (Original Classic Edition) by Edward Bernays

A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to “regiment the mind.” Bernays’ work explains a large part of the popularity of today’s TV news shout-fest and angry social media posts. Bernays wrote, “crowds love a contest.” This dynamic fuels the hostile and sarcastic comment chains that populate Twitter and Facebook and taps into what Bernays called “the ‘herd’ point of view,” which results in mass audiences, mass products and mass-media events. Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. He counted among his clients the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution.

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Get Found - Matt Diamante Cover Art

Get Found

Get Found The No-Fluff Guide to Ranking Higher and Becoming Your Customers' First Choice by Matt Diamante

Direct, evidence-driven, and refreshingly honest, Get Found is the blueprint for conquering Google without wasting a dollar on ads.In today's noisy digital world, most entrepreneurs spend their energy chasing customers through ads, cold outreach, and constant hustling. But the businesses that thrive long-term are the ones customers find on their own.Get Found is a straightforward, no-fluff guide that empowers entrepreneurs to flip the script: instead of chasing, start attracting. Learn how to use search engine optimization (SEO) not just as a technical tool, but as a trust-building strategy that makes you the obvious choice in your market. The result? A business that works for you 24/7, even when you close your laptop.This isn't another jargon-heavy SEO manual. It's a practical, plain-English roadmap written by someone who built a seven-figure business from scratch by mastering these exact strategies.

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Modelos de dinero de $100 M - Alex Hormozi Cover Art

Modelos de dinero de $100 M

Modelos de dinero de $100 M Cómo ganar dinero by Alex Hormozi

*Récord Guinness: el libro de no ficción más vendido de la historia* ** ¡MÁS DE 5.000.000 DE EJEMPLARES VENDIDOS EN LA SERIE $100M! ** Este libro te enseñará el arte de conseguir que más clientes gasten más dinero más rápido. Si tienes un negocio, este libro te ayudará a sacarle más partido. Si no tienes un negocio, te ayudará a crear uno. Si tienes padres, este libro te ayudará a que puedan retirarse. Si tienes rivales, este libro te ayudará a vencerlos. Si tienes objetivos económicos, este libro te ayudará a alcanzarlos. No soy un gurú de la felicidad, del fitness, las inversiones, ni nada por el estilo. Pero puedo mostrarte cómo acelerar el flujo de caja en un negocio, es decir, cómo conseguir que más clientes gasten más dinero en menos tiempo (una y otra vez). Lo sé porque eso es exactamente lo que he venido haciendo a lo largo de mi carrera profesional. A los 31 años ya había superado los 100 millones de dólares en patrimonio neto. Hoy en día, me dedico a comprar y escalar empresas en mi negocio familiar, Acquisition.com. Mi emprendimiento secundario y mi pasatiempo: crear contenido donde muestro cómo lo hacemos. Mi meta en la vida, en tono de broma: ¡convertirme en el multimillonario más musculoso de todos! Y mi verdadera meta, ahora en serio: es morir con las manos vacías, sin nada más para dar, habiéndolo dado todo. Si quieres saber un poco más sobre el libro... Un modelo de dinero es una secuencia deliberada de ofertas. Es lo que ofreces, cuándo lo ofreces y cómo lo ofreces para ganar tanto dinero como puedas en el menor tiempo posible. Lo ideal es ganar suficiente dinero con un cliente para conseguir y atender al menos a dos clientes más en menos de treinta días. No siempre es sencillo, pero yo divido los Modelos de dinero de $100M en tres etapas: Etapa I: Conseguir dinero en efectivo: las ofertas de atracción consiguen más clientes por menos dinero. Etapa II: Obtener más efectivo: las ofertas de venta adicional (upsell) y venta descendente (downsell) permiten ganar más dinero con esos mismos clientes más rápido. Etapa III: Conseguir la mayor cantidad de dinero posible: las ofertas de continuidad maximizan el dinero total que gasta cada cliente. En la vida real, sucede así... Primero, consigo clientes de forma confiable. Luego, me aseguro de que paguen de forma confiable. A continuación, me aseguro de que paguen por otros clientes de forma confiable. Después, empiezo a maximizar el valor a largo plazo de cada cliente. Por último, gasto todo el dinero que puedo en publicidad para generar la mayor cantidad de dinero posible. Este es mi "libro de recetas" para ganar dinero. Me llevó más de una década aprender todas estas tácticas. A ti te llevará alrededor de tres horas. Úsalas con responsabilidad. ¡Disfrútalas! Si quieres aprender más y hacer que tu negocio gane aún más dinero… AÑÁDELO AL CARRITO, aplica su contenido y ¡compruébalo tú mismo! Descargo de responsabilidad: Este libro tiene fines exclusivamente educativos y no garantiza resultados. Los resultados comerciales varían en función de muchos factores que escapan al control del autor. Nada de lo aquí contenido debe interpretarse como asesoramiento legal, financiero o profesional. El autor y la editorial no se hacen responsables por pérdidas o decisiones basadas en este material.

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The Practical Pocket Guide to Account Planning - Chris Kocek Cover Art

The Practical Pocket Guide to Account Planning

The Practical Pocket Guide to Account Planning by Chris Kocek

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious.

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The Catalyst - Jonah Berger Cover Art

The Catalyst

The Catalyst How to Change Anyone's Mind by Jonah Berger

“ Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher. ” — Jim Collins, author Good to Great , coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

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Priceless - William Poundstone Cover Art

Priceless

Priceless The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless , the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

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Coach - Art Williams Cover Art

Coach

Coach by Art Williams

Now, for the first time, the complete story of A.L. Williams, told by the Coach himself! Art Williams shares the inspirational story of what it took to build a tiny "peanut" of a company into an industry giant. Full of heroes and villains, amazing victories and dashing defeats, this book is a must-read for anyone who's ever dreamed of building a team, of winning big, of doing what others said couldn't be done.

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Marketing Lessons from the Grateful Dead - Brian Halligan, David Meerman Scott & Bill Walton Cover Art

Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead What Every Business Can Learn from the Most Iconic Band in History by Brian Halligan, David Meerman Scott & Bill Walton

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

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$100M Leads Summary & Workbook - Alex Hormozi Cover Art

$100M Leads Summary & Workbook

$100M Leads Summary & Workbook How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi

Companion to the $100M Leads You can get 2x, 10x, or 100x more leads than you currently are withoutchanging anything about what you sell… This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting. The problem is - most business owners don’t know how to get leads. I wrote this book to solve your LEADS problem. Today, our companies generate 20,000+ new leads per day across sixteen different industries. And, they do it using the eight “never-go-hungry” playbooks inside. Once you see them, you can’t unsee them. They’re so powerful, they work without your permission. Inside you will find… …The easiest way to get another five customers tomorrow …The hook-retain-reward system to transforms content into leads …The 6-part ad framework that gets more people - especially strangers - to want what you sell …The one question that immediately turns any stranger (no matter how cold) into a hot lead …The 7 direct referral methods responsible for 30% of my sales …The affiliate playbook that gets hundreds of other businesses to advertise your stuff for free …The agency agreement that gets them to teach you their lead-getting secrets at no cost …The how-to-get-people-off-the-streets-and-getting-you leads in under 2 weeks framework …and everything else that got our companies boatloads of leads…fast. And the best part is…you can use these playbooks to get more leads within an hour of reading this book. You just have to know where to look…and the first place is inside. If you want to get more leads for your business...then ADD TO CART, use its contents, and see for yourself.

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Creating Superfans: How To Turn Your Customers Into Lifelong Advocates - Brittany Hodak Cover Art

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak

Superfans aren’t just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand. You’ll learn how to: define, understand, and share your own unique brand story better capture, understand, and utilize customer feedback connect your brand’s story to your individual customers’ stories make exceeding customer expectations business-as-usual regularly earn and capitalize on customer referrals You’ll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you’re launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.

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CPG 101: Strategies to Get Your Consumer Products to Market - David Towner Cover Art

CPG 101: Strategies to Get Your Consumer Products to Market

CPG 101: Strategies to Get Your Consumer Products to Market by David Towner

Based on the Process of Illumination strategy platform for getting consumer packaged goods (CPG) to market, this primer provides entrepreneurs as well as seasoned professionals with a process to position their products as effectively as any Fortune 500 company. This A to Z guide to understanding the world of CPG details how products transform from concept to viable brand. In addition to discussing the importance of defining company objectives, conducting brand analysis, and creating brand identity, the reference examines topics such as classifications of packaged goods, distribution channels, marketing and sales strategies, and when to enlist the help of third parties.

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No Forms. No Spam. No Cold Calls. - Latané Conant Cover Art

No Forms. No Spam. No Cold Calls.

No Forms. No Spam. No Cold Calls. The Next Generation of Account-Based Sales and Marketing by Latané Conant

Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing , celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify  prospects and put them at the center of everything they do. You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover: Strategies for building a tech-stack that prioritizes your customers Ways for chief marketing officers to stop playing defense and go on offense Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.

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A Degree in a Book: Marketing - John Jessup & Joel Jessup Cover Art

A Degree in a Book: Marketing

A Degree in a Book: Marketing Everything You Need to Know to Master the Subject - in One Book! by John Jessup & Joel Jessup

A comprehensive, highly visual guide to everything you can learn in a Marketing degree. This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: • Management • Market research • Product development • Buyer behavior and the impact of popular culture, ethics and social responsibility • Digital marketing including social media and SEO • Retail - in all its many forms • How lockdown and the global pandemic has changed the world of marketing Whether you're a student, a marketing professional or a small   business trying to expand,  A Degree in a Book: Marketing  is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES:  Get the knowledge of a degree for the price of a book with Arcturus Publishing's  A   Degree in a Book  series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.

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So Good They Call You a Fake: Command Attention, Monetize Your Talent Stack, and Become the Uncontested Authority in Your Niche - Joshua Lisec Cover Art

So Good They Call You a Fake: Command Attention, Monetize Your Talent Stack, and Become the Uncontested Authority in Your Niche

So Good They Call You a Fake: Command Attention, Monetize Your Talent Stack, and Become the Uncontested Authority in Your Niche by Joshua Lisec

"Few people know how to generate consistent, predictable results so good they start an internet firestorm that spreads your name further than you could have on your own. If you, too, would like success beyond your wildest dreams, read this book and do as Joshua says." — Philip Ovadia, MD, Board-Certified Cardiothoracic Surgeon and Award-Winning, #1 Bestselling Author of Stay off My Operating Table (20,000+ Copies Sold) They call you a fake because you're the best. Being called a fake is the last rite of passage on the internet. In the relentless pursuit of excellence, you only know you've arrived when you have "haterz"—your most valuable marketers. So Good They Call You a Fake is how you get there. This book teaches step-by-step with no steps skipped how to get the visibility you've already earned, become an energy monster who thrives on all kinds of attention, and then monetize that attention to the max.

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The Chief Event Officer’s Playbook - Sasha Frieze Cover Art

The Chief Event Officer’s Playbook

The Chief Event Officer’s Playbook How to create transformational events by Sasha Frieze

Explore the art and science of how to create and curate transformational events In an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host conversations, and ultimately they can change the world. Events have been elevated around the boardroom table: they’re no longer simply a cost centre, but drivers of revenue and purpose. They have the power to inspire world leaders, change government policy and transform the conversation in sectors from immunology to indigenous rights. But creating such purposeful, transformational events is a strategic, not a tactical undertaking. The Chief Event Officer’s Playbook offers a blue print for a new generation of events; purpose-led, outcome-driven and aligned to organizational goals. Drawing on her decades of experience across a wide range of events - media-owned, commercial events, corporate, non-profit and association – Sasha Frieze has created the essential guide for CevOs, aspiring CevOs, Event Directors and Planners, CMOs, boards and anyone exploring the strategic power of events for their organization.

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The Procurement Models Handbook - Andrea Cordell & Ian Thompson Cover Art

The Procurement Models Handbook

The Procurement Models Handbook by Andrea Cordell & Ian Thompson

Building from the previous two successful editions, The Procurement Models Handbook is an essential resource for everyone working in the procurement profession, including those selling directly to it. The authors provide the reader with a useful guide to the business models most frequently applied in the procurement and supply chain arena. Procurement and supply chain management are two of the highest contributors to corporate success in the modern world. This third edition is a new revised international version with additional tools that reflect the value of procurement in our globally-connected world. The authors have included over 50 well-established strategic and operational models that have a proven track record of delivering value over years of practice. Each model is presented pictorially, with explanatory commentary on its practical application to support. These models are designed to save unnecessary cost and deliver significant benefits for their user and have been carefully selected by the authors based on their originality and usefulness for practical application in the context of procurement and the supply chain. The Procurement Models Handbook is an invaluable and enduring source of reference for practitioners and business managers, as well as an essential learning support for business and procurement students.

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Confesiones de un publicitario - David Ogilvy Cover Art

Confesiones de un publicitario

Confesiones de un publicitario by David Ogilvy

Un eterno clásico de la publicidad, un libro tan actual y pertinente hoy en día como en el momento en que se escribió: «Admiramos a las personas que trabajan duro, que son objetivas y meticulosas. Detestamos a los políticos de oficina, a los aduladores, a los matones y a los vanidosos. Aborrecemos la crueldad. Todos pueden subir por nuestra escalera. A la hora de ascender a los puestos más altos, nos influye tanto su carácter como cualquier otra cosa». David Ogilvy David Ogilvy fue considerado el padre y gurú de la publicidad y un genio creativo por muchas de las grandes marcas mundiales. Publicado por primera vez en 1963, este libro revolucionó el mundo de la publicidad y se convirtió en libro de cabecera para la generación publicitaria durante décadas, siendo best seller internacional, traducido a más de 14 idiomas. Repleto de las ideas pioneras y la filosofía inspiradora de Ogilvy, abarca no sólo la publicidad, sino también la gestión de personas, la ética empresarial y la política de agencia, y constituye un modelo esencial para las buenas prácticas en los negocios.

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Long Tail - Chris Anderson Cover Art

Long Tail

Long Tail Why the Future of Business Is Selling Less of More by Chris Anderson

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

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MEDDICC - Andy Whyte Cover Art

MEDDICC

MEDDICC The ultimate guide to staying one step ahead in the complex sale by Andy Whyte

What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient. MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales organizations. If you ever find yourself feeling any of the following symptoms with your deal, you could benefit from MEDDICC: Your buyer doesn't see the value of your solution? (aka they think you are expensive)You are unable to find, articulate and quantify PainYou don't have a Champion or at the very least a Coach helping you navigate and sellYou find yourself unable to gain access to people with power and influenceYou don't know how the customer makes decisionsYou don't know who is involved in the decision-making processYou find yourself surprised by things that come up in the sales processThe decision criteria seem to move throughout the process, and you're constantly playing catch upYour Competition is landing strikes against you that you neither see coming nor are able to defendYou lose track of where you stand in your deals Whether you are an individual contributor or a sales leader embracing MEDDICC will help you to beat those symptoms and take back control of your deal. Historically, learning MEDDICC has relied upon hands-on training, but now you can learn MEDDICC from an expert who uses it every day. The Book deconstructs MEDDICC into easy to understand and implement steps. Breaking down every letter of the acronym into actionable insights complemented by commentary on how MEDDICC can help sales organizations to revolutionize their sales execution and efficiency. In the words of the original creator of MEDDIC, Dick Dunkel: Whether you are an individual contributor or sales leader, my advice is that you should start to implement MEDDICCinto what you do straight away. Embrace MEDDICC, and you and your team will more clearly understand the WHY to yourprocess, and you'll begin to execute your customer interactions with more purpose and achieve better results.And like so many others before, you will begin to reap the rewards of having a well-qualified pipeline of opportunitieswith clearer paths to success. - Dick Dunkel, MEDDIC Creator.

44

On Writing Well, 30th Anniversary Edition - William Zinsser Cover Art

On Writing Well, 30th Anniversary Edition

On Writing Well, 30th Anniversary Edition An Informal Guide to Writing Nonfiction by William Zinsser

"On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose." —New York Times A beloved classic and the definitive volume on the art of writing nonfiction On Writing Well, which grew out of a course that William Zinsser taught at Yale, has been praised for its sound advice, its clarity, and for the warmth of its style. It is a book for anybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does. Whether you want to write about people or places, science and technology, business, sports, the arts, or about yourself in the increasingly popular memoir genre, On Writing Well offers you both fundamental principles as well as the insights of a distinguished practitioner. With over a million copies in print, this volume has stood the test of time and remains a valued resource for writers and would-be writers.

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Brand It Like Serhant - Ryan Serhant Cover Art

Brand It Like Serhant

Brand It Like Serhant Stand Out From the Crowd, Build Your Following, and Earn More Money by Ryan Serhant

Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven strategy to build your brand from scratch. Brand It Like Serhant brings readers through Ryan’s three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT., the most recognized real estate brand in the world. Whether you’re a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand—you just might not know it yet. ·In Phase One, you’ll discover your core identity, from your written brand statement to fonts, colors, posing for photos, and more. ·In Phase Two, you’ll learn how to deliver consistent content—realistically—by understanding social platforms and making the right choices for your work. ·And in Phase Three, you’ll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential. Weaving interviews with household names like Gary Vaynerchuk, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and a case study of one person’s progress through each chapter , Brand It Like Serhant is a textbook, classroom, and teacher rolled into one. From start to finish, Ryan’s actionable guide empowers you to build an authentic, enduring brand by becoming known for what you want to be known for—and skyrocket your career.

46

Let's Get Real or Let's Not Play - Mahan Khalsa & Randy Illig Cover Art

Let's Get Real or Let's Not Play

Let's Get Real or Let's Not Play Transforming the Buyer/Seller Relationship by Mahan Khalsa & Randy Illig

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. Elevate your career with this essential guide for sales professionals and entrepreneurs alike.

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The Art of Closing the Sale - Brian Tracy Cover Art

The Art of Closing the Sale

The Art of Closing the Sale The Key to Making More Money Faster in the World of Professional Selling by Brian Tracy

Do you want to learn the keys to sales success? Confidence and self-esteem are just a few factors that separates successful salespeople from unsuccessful ones. Let Brian Tracy help you master the art of closing the deal. As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid sales leaders in every business. When salespeople follow a proven, step-by-step process, they can get more orders, faster and quicker than before. Through this comprehensive program, Tracy shares more than 50 practical, daily techniques for increasing your confidence in your sales abilities and boosting sales profits. In The Art of Closing the Sale, you will learn: The two major "motivating" factors in closing a saleThe three "hot buttons" to push when selling to businessesHow to avoid the five simple errors that spell the difference between success and near-success No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can't close the sale, your efforts yield nothing. The Art of Closing the Sale teaches skills that anyone can use to transform the sales process into a consistent win. This book is an absolute must-read for every sales professional seeking to boost their career and create a successful future.

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Contagious - Jonah Berger Cover Art

Contagious

Contagious Why Things Catch On by Jonah Berger

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious , Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

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This Is Strategy - Seth Godin Cover Art

This Is Strategy

This Is Strategy Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life) by Seth Godin

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing , comes an essential guide to thinking strategically in a complex, ever-changing world. "With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change. “Creating tomorrow by repeating yesterday is not a useful way forward.” “Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.” “It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.” This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face. You’ll discover how to: • Identify your "smallest viable audience" and make remarkable work they can't ignore • Understand and influence the systems shaping our world • Prioritize long-term thinking over instant gratification • Make smart, purposeful choices that shape a better tomorrow Who this book is for: • Leaders who want to think more deeply about their impact • Entrepreneurs tired of conventional business advice • Change-makers seeking lasting transformation in their career and community • Anyone feeling stuck in outdated systems and looking for a fresh perspective Strategy turns our effort into impact. Your journey to better thinking starts here.

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SPIN Selling - Neil Rackham Cover Art

SPIN Selling

SPIN Selling by Neil Rackham

The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy. In SPIN Selling , Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?” You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

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